The Pet Industry's Leading Resource for News & Content Distribution

A business acquisition has taken place recently, with Mars Veterinary acquired Canine Heritage Brand XL Breed Test product. The product was previously offered by Scidera Canine LLC in the canine DNA breed identification market.

The acquisition comes on the heels of the resolution of a patent infringement suit brought against Wisdom Panel canine breed identification product by Mars. Customers who have already purchased a Canine Heritage DNA test and have not yet received results are being ensured that tests will be processed with Mars Veterinary, provided that the purchasers submit their dog’s DNA swab within 90 days starting June 19, 2012.

Mars Veterinary is a division of MARS Incorporated. Mars Veterinary is responsible for researching and developing state-of-the-art genetic tests for mixed-breed dogs. It is believed that by discovering a dog’s ancestry, veterinarians can work with pet parents to tailor health and wellness programs for that dog’s specific needs.

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and Mars Incorporated was born. The MILKY WAY bar was created in the 1920s together with Forrest E. Mars, Sr. The company eventually made its way to its current home in McLean, Virginia and nets more than $30 billion dollars in six separate segments: petcare, chocolate, Wrigley, food, drinks, and symbioscience. They employ over 65,000 worldwide.

For more information regarding canine DNA Breed Identification, visit Mars Veterinary’s website at

Further information about Mars may be gleaned at

Pin It on Pinterest