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LONG ISLAND, N.Y. (October 1, 2013) – Long Island Pet Professionals, LLC, (LIPP), happy to present our next networking event – ‘The Best Social Media Platforms for Your Pet Business & Rescue Group.’ The event is taking place on Thursday, October 17, 2013 at 7pm at the Huntington Hilton in Melville, NY.

While social media is a big way to promote your business or rescue group – with so many constant changes, new platforms emerging it can be hard to stay on top of and run your business at the same time!

Long Island Pet Professionals is delighted to bring you Richie Schwartz, our own social media guru and the owner of Pets Photography Studio.  Richie will be giving a fun and in-depth presentation on the Best Social Media platforms for your Pet Business & Rescue and will cover the following: integrating social media into your pet business;

Covering the big dogs: Twitter, Facebook, Linkedin, Google+, and Youtube; What platform is best for your specific business goals; Which is best for engaging in customers; Best for sharing news about your company; Best for finding new clients; and the best for improving your search ranking and more!

“It’s funny because I like to tell everyone that I actually met Richie through Twitter, over 4 years ago.  He then became a member of LIPP and has been to nearly every event since.  He has so much knowledge about social media, nearly 30,000 followers on twitter, and emerges himself in so many platforms of social media, I couldn’t think of a better person for this seminar,” said Nancy Hassel, President and Founder of Long Island Pet Professionals, LLC.  “So many pet professionals struggle with the best way to promote themselves, help keep their clientele informed via social media, and what I have noticed is to capture their own unique social media voices.  Too many just do what everyone else is doing – you need to stand out in your business, and let that shine in your social media too.  It’s not always about a million likes, but how you are engaging your audience.  This is going to be a fantastic event!”

There will be plenty of networking while before and after Richie’s presentation attendees are encouraged to bring plenty of business cards. A buffet dinner will be served and there will be a cash bar.  And as a special thank you for coming – we are delighted to have goody bags for each attendee too!

The cost for this networking event is $40.00 per person for official Members of Long Island Pet Professionals and $50.00 per person for Non-members. To RSVP for the event go to There is a limit of 30 people for the event and an RSVP is required ahead of time or there is an additional $10 at the door the night of the event.

For more information about Long Island Pet Professionals go to or for an interview with Nancy E. Hassel email or call (631) 446-1105.

About Long Island Pet Professionals, LLC
Long Island Pet Professionals, LLC, (LIPP), is a business networking group for the pet industry with members from Montauk to Manhattan and now nationwide! The organization offers in-person networking events with expert speakers offering their expertise on many different topics to help individuals and businesses grow, work together and unite the pet industry.  In addition to in-person networking events, Long Island Pet Professionals, LLC, also: host webinars for it’s members; is launching a new video series with interviews with top pet industry professionals; sends out a weekly pet events newsletter to 5,000+ pet lovers that covers events in the New York, New Jersey and Connecticut areas; and works with many rescue groups throughout the region. Founder and President of Long Island Pet Professionals, LLC, Nancy E. Hassel, also travels across the country attending pet business conferences and works with many of the organizers of such conferences to bring more expertise, knowledge, ideas and inspiration to its members.  The membership-based organization started in February 2009 and has been growing rapidly since its inception and has been voted Best Networking Group, First Place two years in a row for 2012 and 2013 by Long Island Press readers. In May of 2010, Nancy E. Hassel was inducted as a Fortune 52 Honoree for her work in the pet community and pet industry on Long Island and awarded a Citation by the Town of Islip in June of 2009 for her responsible Dog Ownership program within the town.  Hassel also publishes an online pet magazine for the area,, writes pet columns in numerous local newspapers and magazines, and offers public relations services for people in the pet industry.

About Pets Photography Studio
Pet Photographer Richie Schwartz is a former Veterinary Technician, Groomer, and Dog Trainer with 33 years experience as a professional photographer. His experience includes fashion, photojournalism, weddings, people portraits and animals. Richie has photographed over 75,000 pets earning him the distinction of “America’s Most Experienced Pet Photographer.”  His work and interviews have appeared in newspapers, magazines, websites, and on radio & television. He created pet photography programs for major chains such as Petco, PetSmart, and Pet Supplies Plus. Richie was named one of the Top 25 Pet People of 2010 along with Oprah Winfrey, Betty White and Ellen DeGeneres, for his work with animal rescue organizations. He was voted BEST Pet Photographer on Long Island 2013 in the LI Press/Bethpage contest, first place!  Richie has 35,000 fans, follower, & friends on his various Social Media.

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