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MADISON, Wis. (October 13, 2014) – Chewing is not only a dog’s natural instinct, but it is great for their teeth and helps relieving anxiety, but unsafe practices while chewing can cause costly visits to the vet and even death among pets. Choking hazards, digestive irritations, and gastrointestinal blockages caused by swallowing bones and other objects remain a prevalent medical hazard among dogs, as reported by the American Pet Products Association (APPA). UpDog Products® brand a leading innovator in pet toys solutions is currently addressing these issues through a range of innovative toys for dogs. Frequently described as a revolutionary concept in behavioral training for dogs, the toy’s ability to provide safe measured treat dispensing and unique retrieval training, are just some of the Scrooball’s uses to have fun with your dog.

A fresh start-up from University of Wisconsin-Madison, UpDog Products aims to design and manufacture a range of pet toys, made of pet-safe materials which promote chewable safety, come with vibrant colors and can be used in countless applications. The co-founders, Jason McNulty and Hrishikesh Kharbas, are graduate students in the Mechanical Engineering department at UW-Madison, along with Tim McNulty from UW-Stout. Together, the three have designed and manufactured a toy for man’s best friend which presents chewables to dogs without the hazard of swallowing long, potentially fatal segments. Scrooball comes in three sizes, and can accommodate irregular shaped objects from ¼” to ¾” diameter of any length. Additionally, the Scrooball floats, meaning it can be used on land and in water. This makes it an exceptional choice when it comes to duck training and other hunting decoy related activities. UpDog has also released a new flexible flying disc toy, to provide yet another option for your dog at an unheard of price.

Find it now on Kickstarter!

About UpDog Products brand
Headquartered in Madison, WI, UpDog is an industry leader in developing innovative and educational solutions which promote chewable safety, retrieval training and fun filled toys for dogs. Their recent market launch for the Scrooball is a vibrant multipurpose toy for man’s best friend. For more information, please visit or connect with us on Facebook and Twitter.

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Media Contact:
Jason McNulty
(651) 233-8535

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