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ROCKY MOUNT, Va. (December 17, 2014) – The holidays can be a stressful time for any pet. Between all of the hustle and bustle, new faces at holiday parties and noisy New Year’s celebrations, even the calmest of dogs can get excited.

So how do you keep your four-legged friends stress-free this holiday season? While many calming solutions for pets exist, only one product beats out the competition in quality, comfort and functionality.

Named for its ability to “rein-in” pets’ fears, The Rein Coat® is a patent pending coat and harness combination that works by replicating a naturally-occurring behavior between animals and their offspring in a gentle and nurturing manner. The therapeutic calming coat is designed to lightly touch your pet on the nape of the neck (just like the mommy dog), triggering the production of oxytocin, commonly referred to as the “love hormone” released by the brain that reduces fear and anxiety.

“Unlike other calming products, The Rein Coat simulates a familiar memory for the pet instead of merely distracting them from what it is they’re afraid of,” explains Paula Hege, inventor of The Rein Coat. “In numerous trials, The Rein Coat has proven effective in reducing anxieties while allowing your pet to move freely with no constraint, offering a safe, affordable and drug-free and solution for all types of pet anxieties.”

The Rein Coat was developed by Hege after her beloved English Mastiff, Rabb, suffered a traumatic experience. Shortly after developing the miraculous calming coat, Hege and her husband adopted Rein Drop, a 6-week-old Great Dane who was terrified of car rides, which was when the name, “The Rein Coat,” was born.

Designed to provide a custom fit for all shapes and sizes of dogs and cats with its unique strapping system, The Rein Coat fits pets from 5 pounds to 250 pounds with neck sizes ranging from 6 inches to 35 inches. Since tight-fitting coats can cause itching and skin abrasions on pets, The Rein Coat was designed as a loosely fitting garment, making it safe for continuous wear.

The Rein Coat is available in two different styles – Classic and UltraLight. The Classic coat, made from three-layer tricot polyester fleece, is perfect for dogs to wear indoors or in cooler climates and features a wind resistant face. The UltraLight coat is made of ripstop, an extremely thin but strong fabric that is ideal for pets in warmer climates. Both coats come in The Rein Coat’s signature royal blue color with an ultra-soft black interior lining, and are hand crafted and trimmed on the topside and underside with black polypropylene webbing for a finished, tailored look. The harness, which is adjustable in seven places to custom fit the pet, features lightweight, military grade buckles and 800-lb. break strength straps.

Today, Hege not only oversees operations at The Rein Coat, LLC, but also devotes her time to changing the lives of animals in need through Rein Drop’s Rescues (RDR). A division of The Rein Coat, RDR helps shelters and rescue, therapy and service animals, and recently expanded to offer comfort to older, unadoptable dogs and hospice animals, as well as military and police dogs who suffer from post-traumatic stress disorder and other anxieties and fears. The goal of RDR is to help ease the pain, whether emotional or physical, by raising awareness for dogs in need and help as many as possible acquire coats to change their lives. Each month, RDR will highlight a pet by sending them a Rein Coat to help ease the transition to their forever home, or just help them after a tough day at work.

About The Rein Coat®
Launched in October 2013, The Rein Coat® is a patent pending therapeutic “calming coat” that reduces the anxiety of scared, oversensitive, frightened, alarmed and aggressive pets. The Rein Coat was developed by inventor Paula Hege after her beloved English Mastiff, Rabb, suffered a traumatic experience during a thunderstorm and nearly died after her and her sibling, Roz, were both bitten by a snake. Shortly after developing the miraculous calming coat, Hege and her husband adopted Rein Drop, a 6-week-old Great Dane who was terrified of car rides, which was when the name, “The Rein Coat” was born. For more information about The Rein Coat, please visit www.thereincoat.com or connect with us on Facebook and Twitter.

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Media Contact:
Gabrielle Smith
(540) 352-0708
Gabrielle.Smith@TheReinCoat.com

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