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VENTURA, CA September 13, 2011) – John Paul DeJoria, internationally renowned  entrepreneur, Chairman of the Board and Co-Founder of Paul Mitchell, is proud to announce that his pet care line John Paul Pet donated six, 55 gallon drums of their bestselling Oatmeal Shampoo to Los Angeles Department of Animal Services (LAAS). 

DeJoria believes that all “pets deserve the royal treatment.” Since 2006, LAAS has helped over 96,000 cats and dogs find loving, forever homes. “We hope to help facilitate as many adoptions as possible by giving them the cleanest, best smelling animals in town” says John Capra Co-Founder of John Paul Pet. John Paul Pet Oatmeal shampoo is specially formulated with an exclusive botanical extract blend to clean and silken pets’ skin and coat.

DeJoria revolutionized the salon industry by banning animal testing for Paul Mitchell salon-products. A pet owner himself and an avid animal advocate, DeJoria was often surprised by other pet owners approaching him to share that they used human shampoo products on their pets. He knew that pets require more moisture and conditioning agents than humans so designing the first system of pet care products to address the most common grooming and hygiene needs came as an easy evolution.

Through his motto “Success Unshared is Failure,” DeJoria shows the world what it means to make a positive difference in the lives of animals and the people who love them.  This John Paul Pet donation has a retail value of $150,000.

DeJoria is also an avid supporter of Last Chance for Animals in addition to the World Wildlife Federation and the Sea Shepherd Conservation Society. John Paul Pet is involved in various programs and events, including Best Friends Animal Society, the Morris Animal Foundation, the Humane Society of America shelters, The Bark and Whine Ball, PAWs and various ASPCA events and activities. Additionally, DeJoria provides financial support to the California Wildlife Association, which provides refuge for injured wildlife and to various local animal shelters.


About John Paul Pet

John Paul Pet is dedicated to the proper care of all pets and we actively support outreach programs that enrich the lives of all animals worldwide.

With more than 30 years in the professional salon business, we know what it takes to keep hair and skin healthy. And, the same experience applies to our animal companions. Just as you care what goes into your pet’s food; it’s equally important to care about what goes on their coat and skin. John Paul Pet has developed the first comprehensive system of pet care products that not only improves your pet’s appearance, but their overall health as well.

For more information on the first comprehensive system of pet grooming and hygiene products, contact us today. Visit or call 888.588.1119.

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About Los Angeles Department of Animal Services

The mission of the Los Angeles Department of Animal Services is to promote and protect the health, safety and welfare of animals and people. Call us at 1-888-452LA-PET1/1-888-452-7381 (TTY Hearing impaired: 877-875-8205) or visit the website at to learn more.

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