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VENTURA, Calif. (September 4, 2014) – In the company’s mission to promote health, wellness and responsible pet ownership, John Paul Pet is proud to announce the addition of Dogs on Deployment and Passionate Animal Lovers (PAL) as part of their nationwide awareness campaign, One Million Pet Adoptions (OMPA). OMPA reflects the company’s continued efforts to promote adoptions that relieve over-crowded animal shelters.

Dogs On Deployment (DoD) is a national nonprofit providing a central network for military members to find volunteers willing to board their pets while they are deployed or have other service commitments, making them unable to temporarily care for their pets, and represents the foster support prong of OMPA. DoD exists to help military members keep their pets by alleviating the need for pet relinquishment from military members due to the hardships of deployments. DoD aids pets of all types that belong to active duty, reservists, guard, honorably discharged veterans and their families, because no pet should ever be surrendered to a shelter due to a military commitment.

“John Paul Pet PAL” was created as a volunteer organization of Passionate Animal Lovers (PAL) that support John Paul Pet’s pet community outreach. John Paul Pet connects Passionate Animal Lovers (PALs) like you to give back to local animal shelters, while helping animals live longer, healthier lives through better grooming.. To become our PAL or find out more, visit JohnPaulPetPALs.com.

John Capra, co-founder of John Paul Pet, recognizes the need for more community involvements when it comes to animals in need, thus a million pet adoptions became his vision.

“This campaign aggressively supports our mission to educate and serve the pet community,” Capra said. “The abandoned, surrendered and lost pet population has exploded nationwide. It’s our goal to educate people that adopting pets from animal shelters not only saves animals’ lives, but can bring much joy and companionship to your family.”

John Paul Pet’s OMPA campaign outreach is made of four main arms—foster support, adoption events, shelter support and a volunteer organization—which all work in synergy to support the community in immediate, measurable and long lasting ways.

“Adopt-a-Shelter” is a program that falls under the shelter support prong of John Paul Pet’s One Million Pet Adoptions campaign. Across the country, Paul Mitchell Schools, hair salons and other businesses that want to help support animal shelters in their community are invited to “Adopt-a-Shelter,” providing volunteer time to walk the animals, groom them and assist shelter staff in various ways.

Realizing the adoption prong would require major support, John Paul Pet has formed strategic partnerships with multiple regional and national organizations to not only encourage adoptions, but also educate pet owners on proper grooming and routine health care needs. Partner organizations include Best Friends, FoundAnimals, Humane Society of the United States, Petco and PetsAmerica.

For more information and to explore ways to assist the One Million Pet Adoptions program, please visit www.millionpetadoptions.com.

About John Paul Pet
30 years ago John Paul De Joria, co-founder of John Paul Mitchell Systems, revolutionized the professional salon industry by banning animal testing for his line of hair products. John Paul’s in-depth expertise in hair and skin care formulations also led to research in new standards for pet grooming and hygiene, leading to the creation of John Paul Pet shampoos, conditioners, sprays and pet wipes. John Paul Pet actively supports programs benefiting all animals, including Best Friends Animal Society, The Morris Animal Foundation, PAWS, The California Wildlife Association, The Humane Society of the United States, as well as numerous Humane Society of America and SPCA events, pet rescue organizations and pet charities nationwide. For more information, please visit www.johnpaulpet.com or connect with us on Facebook, Instagram or Twitter.

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Media Contact:
Kait Sawyer
(717) 215-6740
Kaitlin.sawyer@fetchingcommunications.com

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