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VENTURA, Calif. (August 1, 2014) – Expanding its reach to the pet health care industry, John Paul Pet has introduced a new veterinarian line nationwide. Recognizing the need for products to aid in post-surgical care, during routine treatments and while boarding, John Paul Pet now offers four products formulated for exclusive use in clinics and retail sale, including a Waterless Foam Shampoo and three new Hygienic Pet Wipes.

Gina Dial, vice president of sales and marketing for John Paul Pet, understands the importance of grooming.

“This expansion into veterinarian product distribution furthers our goal of promoting health and wellness through grooming, while at the same time offering veterinarians increased profits through retailing,” Dial said. “The professional formulations contain added botanicals to clean, smooth and moisturize the skin and coat even more effectively than John Paul Pet’s OTC line.”

Waterless Foam Shampoo is Paraben and EDTA free. The rich-lather foam is formulated with an exclusive blend of botanicals that clean, refresh and deodorize pet coats. It’s ideal for post-surgical hygiene care, following anal gland expression, clean up after vomiting and incontinence, and as a client courtesy service prior to pet discharge. A best seller, veterinary technicians love this product for its fresh, natural almond oil scent and ease of use.

Hygienic Pet Wipes come in three formulas to treat specific grooming needs. Body & Paw Wipes remove dirt, dander and debris build-up in paws, as well as moisturize dry, cracked pads. Ear & Eye Wipes help remove stains around the eyes and bacteria build-up on sensitive areas of the face and ears. Tooth & Gum Wipes help eliminate plaque build-up, remove tooth stains and freshen breath.

As pet owners witness the ease of use and effective results in clinics, retailing becomes a natural next step in revenue generation for the veterinarian practice or hospital.

Veterinary practices can increase retail sales of Waterless Foam Shampoo and Hygienic Pet Wipes by:

• Including the cost of a full size product as part of post-surgical home care kits
• Providing sample sizes of all wipes in new puppy kits
• Including Tooth & Gum Wipe samples in post-dental procedure take home kit

John Paul Pet products are pH balanced, so they don’t irritate sensitive pet skin and the entire line is tested on humans first to ensure effectiveness and safety for all pets. As at-home use becomes routine, pet owners will return for repeat purchases of John Paul Pet products that are only available through their veterinarian.

For more information, please visit John Paul Pet – Veterinarian Formula.

About John Paul Pet
30 years ago John Paul DeJoria, co-founder of John Paul Mitchell Systems, revolutionized the professional salon industry by banning animal testing for his line of hair products. John Paul’s in-depth expertise in hair and skin care formulations also led to research in new standards for pet grooming and hygiene, leading to the creation of John Paul Pet shampoos, conditioners, sprays and pet wipes. John Paul Pet actively supports programs benefiting all animals, including Best Friends Animal Society, The Morris Animal Foundation, PAWS, The California Wildlife Association, The Humane Society of the United States, as well as numerous Humane Society of America and SPCA events, pet rescue organizations and pet charities nationwide. For more information, please visit www.johnpaulpet.com or connect with us on Facebook, Instagram or Twitter.

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Media Contact:
Kait Sawyer
(717) 215-6740
kaitlin.sawyer@fetchingcommunications.com

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