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Interzoo, touted as the world’s leading fair for pet supplies, released figures recently from their 2012 show held in Nuremberg, Germany. A total of 79 percent of the exhibitors came from abroad, with 53 different countries presenting their pet products and services to attendees.

Visitors from the Americas represented a total of 954 visitors from North America and 889 from Central America.  It was revealed that almost 95 percent of exhibitors of the show reached their target groups and nine out of ten exhibitors rated their participation in Interzoo as successful.

Hans-Jochen Büngener, Chairman of the Interzoo Exhibition Committee, shared, “The mood among the exhibitors was excellent. With such a successful exhibition, it is not surprising that more than 89 per cent of the exhibiting companies had already firmly decided straight after the exhibition to definitely exhibit again at the next Interzoo in two years.”

A total of 71 percent of visitors revealed they will attend Interzoo 2014, with 26 percent undecided. A total of 1,200 manufacturers exhibited the latest in pet supplies and pet food products at the 2012 show from May 17 through May 20, 2012.

Interzoo is targeted at buyers from retail trade, at veterinary surgeons, boarding kennels, and grooming salons as well as official agencies. In 2010, more than 38,000 trade visitors from over 115 countries traveled to Interzoo in Germany.

As per the market research institute, Euromonitor, the global market for pet supplies reached a sales volume of 67 billion euros last year.

“The appreciation of pets as members of the family is growing in more and more regions of the world, with the result that the animals are cared for in an increasingly professional and animal-friendly way,” said Norbert Holthenrich, President of the German Pet Trade & Industry Association (ZZF),

To learn more information visit www.interzoo.com/en/.

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