For the 14th year, the Iams Home 4 the Holidays pet adoption drive has begun. The campaign is designed to raise awareness for pet adoption and proper nutrition for homeless pets.
The program began on October 1, 2012 and will run through January 2, 2013. To date, over seven million pets have been adopted out since the first year’s campaign. Iams will continue to work with the Helen Woodward Animal Center, the Canadian Federation of Humane Societies and 4,000 animal organizations worldwide to encourage pet adoption.
Mike Arms, founder of the adoption drive and president of Helen Woodward Animal Center, shared, “Last year a tiny, starved dachshund was brought into a shelter, weighing maybe one pound soaking wet, and very cold and miserable. The shelter helped nurse her back to health and she was adopted by a wonderful couple that fell in love with her and named her Baby. Stories like these show us the importance of promoting pet adoption and how a program like Iams Home 4 the Holidays can make a huge difference in the life of a pet.”
During the holiday campaign of 2011, 1.2 million pets were adopted and an estimated 5 donated meals occurred for pets in need. Iams reports that over 75,000 animals in Canada found their forever homes last year during the campaign.
Barbara Cartwright, CEO, Canadian Federation of Humane Societies reported that with as many as 36 percent of animals euthanized in Canada yearly, that this campaign sets out to debunks shelter animals myths and help pets find their forever homes.
The Iams Home 4 the Holidays campaign began in 1999 with 14 shelters participating in the San Diego County area.
“With as many as 36 per cent* of animals euthanized every year in Canadian shelters, this campaign is a wonderful platform to raise awareness about pet adoption and homelessness,” said Barbara Cartwright, CEO, Canadian Federation of Humane Societies. “This year we hope to debunk the myths that surround shelter animals and place deserving pets into the homes of loving families.”