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Hot Dog Collars, a family owned and operated online business, announced the launch of a new website using the Order Dynamics website platform.

Website enhancements include site control, maintenance, and merchandising, all factors which will improve both current and future business operations at The company has enjoyed consistent growth over the past six years and expanded their product catalog to approximately 15,000 SKUs.

Hot Dog Collars implement the Saas e-commerce partnership model after spending six years with the provider platform model. Their retail ranking remains within the 90th percentile range. They specialize in pet ID tags, dog collars, dog leashes, and other pet personalized products.

Todd Handler, Managing Member of, stated, “It was a good run. However, it’s time for us [Hot Dog Collars] to enable our creative and operational staff with the flexibility and control they require to continue our upward path of success,” in reference to meet niche website plans. Since the company also wanted to facilitate the supply chain and enable future pet products industry operations, they switched to a boosted platform.

The company offers an affiliate program featuring 10 percent commissions, 90-day cookies, banners and coupon codes, pricing discounts, a data feed of over 5,000 products coming soon, and certified affiliate manager. They claim their product line is based on high volume items and targeted to convert impulse shoppers.

For more information about the company, visit

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