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After a three-way competitive pitch to land Bayer Australia’s Animal Health Business, the agency that has been awarded the account for public relations is Hill & Knowlton. The incumbent agency was Simply Science.

Hill & Knowlton will develop an integrated communications strategy to include consumer awareness, professional education and social media platforms along with supporting Bayer’s companion animal products for dogs and cats.

Ms. Reich Webber-Montenegro, Marketing Manager for the Bayer Animal Health portfolio, shared, “The team at H&K completely understood our brands and provided us with excellent strategic insights, creative thinking and a communications program that can be truly integrated into our 2012 marketing activities.”

Some of the brands Hill & Knowlton will represent at Bayer include Advantage, Advantix, Advocate, Drontal, Kiltrix, Profender, and a few others.

Associate Director Polly Lutter will lead the account along with support from an integrated team with consumer, health, creative, and digital expertise.

The Managing Director at Hill & Knowlton, Sue Cook, further noted, “Key for Bayer is their understanding that for Australians their pets are part of the family. Having a pet can be rewarding and fun, but it also means taking responsibility for their health. Animal health is a significant industry in Australia and Bayer is a leader in this field.”

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