CANTON, Ohio (July 31, 2015) – Hartville Pet Insurance Group has signed a new strategic partnership with Target®. Hartville will offer pet health insurance plans underwritten by United States Fire Insurance Company to visitors on Target.com website. Target guests who are interested in purchasing pet insurance will be redirected to a new Hartville Pet Insurance Presented By Target™ website starting in late August.
Hartville will offer a variety of plan, coverage and pricing options, including options for wellness, behavioral and alternative therapies; options today’s pet parents are looking for from a provider.
“This partnership presents an exciting opportunity and serves as a new route to helping pet parents better understand the benefits of pet health insurance and how it helps promote long-term wellness and financial stability,” said Dennis Rushovich, senior vice president, Hartville Pet Insurance Group. “The alliance is unique in our industry, and we feel certain that it will produce positive results.”
“Pet parents nationwide will have the opportunity to learn about and purchase pet health insurance for their dogs and cats while shopping for pet-related products and services on Target’s popular website. We believe the increased exposure will lead to more pets being covered by insurance, which leads to longer, healthier lives for the animals.”
Target has long been a top prospect on Hartville’s strategic list for retail partners. The goals of both companies align as they strive to be responsible corporate citizens and generous in the community. Additionally, Target’s mission is to be the preferred shopping destination by delivering value, innovation and exceptional guest experiences, a trait on which Hartville Pet Insurance Group prides itself.
Hartville Pet Insurance Group℠ is one of the oldest and largest providers of pet health insurance in the United States. In 2006, Hartville was named the only strategic partner for pet insurance of the ASPCA® (The American Society for the Prevention of Cruelty to Animals®), in recognition of the company’s commitment to pet health and its humane coverage philosophy.
All of the company’s insurance plans are underwritten by United States Fire Insurance Company and administered by Fairmont Specialty Insurance Agency, Inc. (FSIA Insurance Agency in CA), members of the Crum and Forster Enterprise. For more information, please visit http://hartvillegroup.com.
Hartville Pet Insurance Group is a trademark of United States Fire Insurance Company. United States Fire Insurance Company and Fairmont Specialty Insurance Agency may be individually or collectively referred to as Hartville Pet Insurance Group or Hartville.
C&F and Crum & Forster are registered trademarks of United States Fire Insurance Company. The Crum & Forster Enterprise, which is part of Fairfax Financial Holdings Limited, is comprised of leading and well-established property and casualty business units.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,795 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, that giving equals more than $4 million a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.
Liz Watson, AVP of Marketing
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