The Pet Industry's Leading Resource for News & Content Distribution, a website connecting people and pets, is offering branded apparel and accessories for pet owners. Some of the lines include find Fur A Home®, Fur A Cure®, and Fur The Earth.® Fur A Home® supports animal shelters, Fur A Cure® supports cancer organizations and Fur The Earth® supports earth conservation.


All of the products are available for wholesale to companies, organizations, and retailers. Lisa Lotito, founder of, shared,  “The addition of the holiday ornaments and note cards to our product line will give customers a new way to give back this holiday season.” With a 40 to 50 percent profit margin, charitable organizations are able to benefit from the branded merchandise.


The Trafford, Pennsylvania, company was formed after Lotito’s dog, Louie, died of cancer. She wanted to form a business that brought people together with their pets for good causes. Artist Meg Dooley, of Finders Keepers Design, has teamed up with Lotito to offer customers custom pet ornaments and note cards.


“I am so excited to be working with on this holiday project!  It is always wonderful to make a memorable piece for a customer, but knowing that the gifts I create will continue to give back to good causes is really the best gift of all,” said Dooley.  Profits from sales will be donated to the various charities currently supports through their online sales.

Further product information as well as wholesale inquiries and licensing opportunities may be found at

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