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GiveBack Foundation is on a mission to help people give more to the causes important to them. During’s “100 Days of Giving,” members donated to 754 charities, representing the gamut of philanthropy, from neighborhood nonprofits to big global relief efforts, summer camps for special needs children, veteran’s organizations, pet rescues, environmental action groups. Over $330,000 was donated during the 100-day campaign.


“We saw the money go far and wide,” says GiveBack CEO Stephen Paletta. “Whatever a person chooses to support is what helps them do.” Paletta, winner of Oprah’s Big Give reality show about charitable giving, started as a way to celebrate everyday philanthropy – average Americans making small donations to make a difference, and to help them give even more.


The campaign, sponsored in part by Visa, awarded almost $500,000 to people to give to charity. It featured two major prizes. Chris McCoy of Glendale, Arizona, won $50,000, and Giving Circle Fund, a Chinatown New York nonprofit organization, received$10,000 as the contest’s charity category winner. Both McCoy and Giving Circle Fund amassed points by signing up members to More than 43,000 people joined during the campaign.


McCoy will divide the $50,000 among various causes. He learned of the contest in its final week and used social media communities to sprint into the lead. While it appeared he had ended the hopes of his chief contender who had networked from the outset in order to acquire a service dog for her autistic son and others, McCoy pledged to make his competitor’s wish come true with a donation to 4 Paws for Ability. helps people increase their giving through cash back rewards from online shopping. During the campaign, more than 4300 shopping transactions occurred, generating thousands of dollars for future giving to charity. The site sets up a foundation account online for each member in which to earn as well as save money. GiveBack has also launched a workplace-giving program, called GiveBack@Work, and in September will begin hosting fundraising campaigns for its members to raise additional funds for their causes.

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