The Pet Industry's Leading Resource for News & Content Distribution

SAN DIEGO (May 21, 2014)Furlocity, Inc., America’s most comprehensive website and online booking engine for locating and booking trusted pet boarding, veterinary services, pet accommodations and pet-friendly hotels, is excited to announce that the company has been named a finalist in the 2014 Pet Age Business of the Year Awards for the category of Best Website.  Furlocity will ultimately be selected as a Gold, Silver or Bronze Pet Age Business of the Year Award winner in the program.

The prestigious awards program is produced by Pet Age, a national publication covering all things in the pet industry, providing the latest industry news and more.  The Business of the Year awards program celebrates independent pet businesses for excellence and entrepreneurial success. Finalists were selected in 11 categories: Website, Aquatic Retailer, Boarding/Pet Day Care Facility, Natural Products, Pet Retailer (>$5M), Pet Retailer (<$5M), Philanthropic Programs, Reptile Retailer, Social Media Campaign, Training Facility and Veterinary Office.

Finalists and winners were chosen by an independent panel of judges including: Caitlyn Bolton, Pet Industry Sustainability Coalition, Cathy Calliotte, PIJAC, Laurie Johnson, Executive Director, Florida Little Dog Rescue, John Mack, Reptiles by Mack and Les Wilson, Cobalt International, Inc.  The Business of the Year finalists will be profiled and the winners in each category will be revealed in the awards publication inserted in the August 2014 issue of Pet Age.

“We are both humbled and excited to have been selected by Pet Age as a finalist for the 2014 Business of the Year Award for Best Website,” says Amber Kirsten-Smit, Co-Founder and President of Furlocity.  “Like Furlocity, Pet Age is a true pioneer in the growing $60B Pet Industry because both pet-centric organizations are the first to truly understand the need for innovation within our pet-obsessed community. Both recognize the importance of an online community that now looks to the internet and dynamic websites like Furlocity to find resources to improve the quality of life for their furry family members.”

“Furlocity is looking to set the bar high for website standards and internet-based technology by challenging the status quo!  Furlocity is not just a website, rather, it’s an engaging experience and destination for trusted pet accommodations in one centralized platform,” says Kirsten-Smit.

Kirsten-Smit adds, “We are excited to say that there is more to come in the very near future with respect to Furlocity’s website and capabilities.  We feel extremely privileged to have had our current version of our Furlocity website recognized by Pet Age, however, we are gearing up for the re-launch of our website (version 2.0) that will ultimately take the user experience and technology to a whole new level, building on the existing version and beyond!  Furlocity’s website and booking platform is scheduled to launch in the latter part of June this year, just a few weeks away,” Kirsten-Smit concludes.

For details about the Pet Age Business of the Year Awards program and to see a complete list of finalists, please visit  To learn more about Furlocity, please visit

About Furlocity
Furlocity, headquartered in San Diego, Calif., was founded in 2012 by Andy Smit, Adam Bronte and Amber Kirsten-Smit. As pet parents themselves, the humans behind Furlocity understand the changing mindset of pet owners in the United States. Furlocity is committed to delivering first-in-class web-technology and online booking and search engine capabilities that allow pet parents to simplify the way they search and book trusted pet boarding,veterinary services,pet-friendly hotels and other pet accommodations in cities nationwide and on one centralized platform. Nearly 85 million American households include pets, and most owners have come to value the pet as part of the family.

For more information about Furlocity, please visit or connect with us via Facebook, Twitter,LinkedIn, Google+ or Pinterest.

# # #

Media Contact:
Beke Lubeach
(619) 307-9713

Pin It on Pinterest