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The first ever “The Friskies” award show will be live streamed at 5 p.m. CT/6 p.m. ET, Wednesday, November 14, 2012.

The Friskies brand offers cat foods with over 60 wet, dry, and treat varieties. Nestle Purina PetCare is the manufacturer of Friskies and are located at Checkerboard Square in St. Louis, Missouri. The awards are designs to help launch one cat to become the next great Internet star and win the covered “Catuette” for “Best Video” at The Friskies, which is an award for new Internet cat videos of 2012.

In September, the company launched the Internet cat video contest and received over 1,400 entries as a result. Twelve finalists– three in each of four categories – were announced recently on www.TheFriskies.com. The Grand Prize winner will receive $15,000 while four category prize winners will get $2,500 each. The award show itself is being produced in conjunction with The Pet Collective. Voting is from the general public and is open through November 9.

Shaun Belongie, Friskies brand manager, shared, “The finalists’ videos are all great representations of the art form of the Internet cat video. Cats see the world very differently than we do and the finalists’ videos give us a great peek into that world. We look forward to seeing which videos the community and judges choose to become the first-ever winners of ‘The Friskies,’ and celebrating them during our live award ceremony.”

Friskies will donate up to 250,000 cans of cat food to cat rescue organizations across the nation. Based on numbers of entries, views and votes, twenty-five cat charity organizations each will receive up to 10,000 cans of Friskies cat food by the end of this year.

The online community’s votes will be combined with scores from The Friskies panel of celebrity experts, and they include: Wayne White, Michael Showalter, Tim League, and Karen Nichols.

For more information about the awards, visit www.TheFriskies.com. Further information about The Pet Collective may be ascertained at www.youtube.com/ThePetCollective.

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