Friskies brand cat food has partnered with Pet Acoustics, a company that creates music products specifically for pets, to develop six musical tracks to inspire cats to play. Friskies is the first pet food brand to partner with the company.
The tracks feature elements of percussion made by Friskies toys, food and treats. They include frequencies that inspire a playful response in cats. As part of the partnership, Friskies will release two new tracks quarterly now through June 2012; and will feature facts, ringtones and more from Pet Acoustics.
Pet Acoustics is well-known for its contribution to the understanding of pet hearing sensitivities acoustically and scientifically. The company has many high profile clients including Kyra Sedgwick and Kevin Bacon.
“Partnering with Pet Acoustics was a natural fit for Friskies,” said Alison Coburn, assistant brand manager for Friskies. “We’re always looking for unique ways to enhance cat play. Friskies recently created tablet games and phone apps for cats; and now we’re adding music.”