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NEW YORK (July 8, 2014)Fetch…for pets! launches a new line of fierce, fun, and stylish dog grooming products, called Rock Your™ Fur. Developed in a licensing partnership with Rock Your Hair by celebrity hairstylist Michael O’Rourke, the line includes shampoos, conditioner, sprays, and wipes. Products will be available at pet specialty stores, retailers, and professional beauty salons beginning July 2014.

“The debut of Rock Your Fur™ adds a salon brand pet grooming line to our portfolio. We’re ecstatic to work with such a great brand and look forward to sharing it with the pet industry,” said Steven Shweky, Top Dog at Fetch… for pets!.

Rock Your Fur™ brings the latest in fashion and beauty to the pet world. Products are formulated to bring out a dog’s inner rock star with eye catching designs and exciting scents. The line adds playfulness and pizazz to a dog’s grooming routine with fun fragrances like Hardcore Apple, Kickin’ Cucumber, and Pumped Up Peach.

“We are thrilled to partner with Fetch…for pets! on Rock Your Fur™. We love our pets at Rock Your Hair and are excited be able to offer pet parents everywhere the type of fun quality salon products that their best friends deserve,” said Michael O’Rourke of Rock Your Hair.

Rock Your Fur™ is not just fun and fashionable, it’s also safe and functional. The products are free of harsh chemicals and pH balanced for dogs. The line is sulfate and paraben free. Furthermore, Rock Your Fur™ is safe to use with flea and tick products and is cruelty free.

To learn more about Rock Your Fur™, visit

About Fetch…for pets!
Fetch…for pets! is a manufacturer of innovative pet products with an emphasis on licensed brands. Product lines includes: grooming and oral care, stain and odor control, waste management, treats and chews, apparel, accessories, toys, bowls and feeders, collars and leashes, beds, aquatics, small animal & reptile supplies. Fetch…for pets! is built on the spirit of innovation & creativity and will continue to innovate with new product lines & brands as well as push the envelope on market reach. Find out more at

About Rock Your Hair
Based in Malibu, California, Rock Your Hair is the latest big thing in the world of professional hair care. Designed by LA celebrity stylist Michael O’Rourke, Rock Your Hair delivers big volume and endless styling capabilities while combining ingredient technologies that protect and repair hair from damage brought on by flat irons and chemical processes. All products are sulfate and paraben free and safe for all hair types. Find out more at

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Media Contact:
Elizabeth Fella
(646) 572-0507

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