Following thousands of entries and votes, the Fancy Feast brand announced the Grand Prize Winner of the Fancy Feast TasteMakers Contest. Joan Spector of Coconut Grove, Fla., and her “Purrrfect Sushi” entry have been selected to help inspire the next variety of Fancy Feast Elegant Medleys Gourmet Cat Food.
In May, the Fancy Feast brand and chef Carla Hall – co-host of ABC’s The Chew, a finalist on Bravo’s Top Chef and proud owner of an adopted cat, Alchemy – challenged cat enthusiasts to express their inner culinary voices by entering the Fancy Feast TasteMakers Contest. Along with a photo of them with their cats, entrants were invited to share stories about the special relationships they share with their cats, and how their recipes were inspired by their cats’ personalities and preferences. Five finalists were selected in July, and the public was asked to vote for their favorite to help determine the Grand Prize Winner.
“Joan’s entry, ‘Purrrfect Sushi’, included a recipe with a delightful combination of ingredients with flavors that cats are going to love,” said Hall, who judged the finalists’ entries. “Her story behind her recipe really expressed the devotion she has for her cats. Now, her entry will help inspire a delectable new Fancy Feast Elegant Medleys entree for all cats to enjoy.”
As the Grand Prize winner, Spector has won $10,000 plus a one-year supply of Fancy Feast Elegant Medleys Gourmet Cat Food. In addition, her entry will help inspire the next Fancy FeastElegant Medleys entree.
Four remaining Contest finalists each will receive a one-year supply of Fancy Feast Elegant Medleys Gourmet Cat Food and $1,000. Hall judged the five finalists’ submissions using the following criteria: creativity of story in describing the special relationship shared with the cat and how the cat’s personality and preferences inspired the recipe, recipe appeal, and fit with the Fancy Feast Elegant Medleys brand. The finalist with the highest combined judging and online voting score was named the Grand Prize winner. The newly created Fancy Feast Elegant Medleys entree inspired by Spector’s entry will be created and delivered to store shelves in June 2012.
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