The Pet Industry's Leading Resource for News & Content Distribution, an online shopping site created by John Paul DeJoria, recently announced an e-commerce partnership with Seasons Natural Pet Food. The pet foods premiered on the website on January 4, 2012, in the home and lifestyle section.

John Paul Dejoria is known to many as the co-founder of Paul Mitchell Systems and Patron Spirits. His new company, JPSelects, and the other comapnies are all part of his philosophy that “success unshared is failure.” Dejoria believes his latest enterprise will provide an array of ethically-conscious brands to the public’s attention.

Fritz Condon of Seasons Natural Pet Foods reported, “Partnering with JP Selects was easy for us because of the high ethics in the natural category and eco-friendly aspects of the other products on the site. Our commitment to providing the highest quality natural pet foods and the environmentally responsible packaging fit us perfectly — and we are pleased to be part of the JP Selects family of products.”

Some of the current socially conscious retailers current a part of the platform include Calleen Cordero, G Dias, L’uvalla and Auqasana. is a members-only site for shopping founded on products that give back.

“At we don’t compromise,” stated Paolo Findanza, CEO of “Seasons Natural Pet Foods is a great example of a company who believes that giving back is a way of life and goes to great lengths to bring our members the highest caliber products while giving back. We are pleased to have Seasons Natural Pet Foods join the family of retailers.” features a new brand every weekday on their personal shopping channel. The site’s upcoming offers section previews brands anticipated within 72 hours.

For more about JP Selects, visit

Further information about Seasons Natural Pet Foods can be found at

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