The world’s largest vertical media community focused on the pet sector, DogTime Media, recently reported that their audience has escalated to 46,333,000 unique visitors per month, as reported by comScore Media Metrix.
Since its launch in September of 2007 by entrepreneurs Rick Thompson and Trevor Wright, DogTime Media has amassed the largest audience of pet owners on the Internet, having formed partnerships with over 1,000 pet-focused bloggers and publishers and over 3,000 shelters and rescues.
Simon Tonner, President of DogTime Media, shared, “We took a unique approach when building our audience. We have developed a proven formula of content, community and cause that consistently delivers high value contextual alignment with industry leading scale. That cannot be achieved by vertical models that rely heavily on real time bidding platforms for reach. Where they’re delivering remnant inventory we’re delivering true engagement.”
DogTime Media has donated over $250,000 to non-profit animal shelters and rescues over the years. According to the most recent comScore Media & Plan Metrix reports: visitors return three times more often to DogTime Media than to eHow Pets; DogTime Media has five times the reach of Say Media Pets and visitors stay 60% longer per page; five times more pages are viewed on DogTime Media in a month than on WebMD and visitors return twice as often; and there are ten times more dog owners using DogTime Media than using Petfinder.com.
Trevor Wright, CEO of DogTime Media reported, “Simon has been a key driver of DogTime Media’s growth over the last four years and he is the right person to lead us into the next phase of our growth. We have built a first-in-class company that is poised to make the move into ecommerce and take an even larger leadership position in the pet space.”
For more information, visit www.dogtime.com.