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Doggyloot, a website providing discounts for products geared at dog owners, announced this week it has acquired Florida-based PetSimply, a daily deals site for pet owners.

Backed by Sandbox Industries, a venture fund, Doggyloot joins other companies in the line such as Marbles: The Brain Store. Doggyloot stems from a previous initiative of Sandbox Industries called DashMob, which is no longer operating.

In a statement revealed in the Chicago Tribune, co-founder and Chief Executive of Doggyloot, Ryan Schoop, reported that both Doggyloot and PetSimply launched in February of 2011. “While we don’t think they were able to grow at the same pace we were able to, we admired what they were doing and felt like they had put together a nice product and a nice user base,” Schoop reported.

Doggyloot is a website that focuses on national, rather than local, online deals and offerings. Schoop did reveal that PetSimply’s founders and employees will not be joining Doggyloot since they are located in Florida and the team decided against Chicago relocation.

Subscribers and participants of Doggyloot can sign up for daily emails, Facebook messages, and Tweets to ensure they receive the daily deal. For every friend the subscriber refers to the program who buys “loot,” the subscriber receives a $10 dollar credit to use for more “loot.”

Some of the deals include products shipped directly to subscribers, others provide a code to redeem online, and occasionally Doggyloot has users print a voucher to use and redeem in-store.

For more information, visit the company’s website at

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