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LOS ANGELES (October 2, 2013) — The BOLO Project, a yearlong fundraiser to benefit Leader Dogs for the Blind, has officially launched this week. Founded by Dog is Good, The BOLO Project was developed to raise awareness of the remarkable work dogs do for people every day, and will follow the journey of one puppy as she is trained to become a Leader Dog (more often referred to as a guide dog).

Leveraging social media and high profile sponsorships, The BOLO Project will publicly inform and showcase what is perhaps the ultimate connection between dogs and humans – providing “sight.” The BOLO Project will last approximately one year – the time from when the puppy (BOLO) is about seven weeks old until she is ready to begin the actual guide dog training. Over the course of the year, The BOLO Project will also provide an opportunity to recognize many other ways in which dogs positively impact human lives.

Approached by the team from Leader Dogs for the Blind, Dog is Good owners Jon and Gila Kurtz determined that raising a puppy would be a perfect fit for the Dog is Good mission: “deliver Dogvergnügen!” Dogvergnügen is a word they made up to describe how great one feels when with their dog. The special bond between a Leader Dog and someone who is visually impaired goes beyond Dogvergnügen – it is perhaps the epitome of the dog-human connection.

“We were very excited when Jon and Gila sent in their application to raise a future Leader Dog,” said Sue Daniels, CEO and president of Leader Dogs for the Blind. “Our clients, volunteers and staff experience Dogvergnϋgen every day of their lives. The partnership with Dog is Good to educate more people about our wonderful canines and to raise money to support the services we provide is a great fit for both organizations.”

As part of the program kick-off, The BOLO Project has launched a fundraising campaign on Indiegogo.com. This fundraiser will run from Oct. 1 through Oct. 31, 2013 with the goal of raising $25,000 to benefit Leader Dogs for the Blind. The objective of this campaign is to generate interest and raise funds from individuals who would like to follow the progress of Bolo and contribute as a private donor.

“The BOLO Project provides us with a way to truly showcase the meaning behind Dogvergnügen and to recognize what dogs do for people,” said Gila Kurtz, co-owner of Dog is Good and professional dog trainer. “It allows us to be personally and directly involved in the process of raising a Leader Dog while educating and raising money for a cause we believe in.” stated Kurtz.

For more information about The BOLO Project, please visit www.dogisgood.com/TheBoloProject.

About Dog is Good
Dog is Good is a Dog Lifestyle company that creates and markets gifts and apparel for dog lovers. Their use of clever and poignant messages with award-winning, original design evokes emotion and reminds dog lovers how great it feels to be with Dog. The company, located in Los Alamitos, Calif., sells wholesale and retail, and licenses the brand to numerous manufacturers in the pet, gift and home decor industries.  Committed to their values of being socially responsible and philanthropic, they have developed a reputation for generously giving back to animal welfare organizations throughout the United States. For more information, please visit www.dogisgood.com.

About Leader Dogs for the Blind
Since 1939, Leader Dogs for the Blind has been providing guide dogs to people who are blind and visually impaired to enhance their mobility, independence and quality of life.  They provide all services free of charge to clients thanks to funds provided by individuals, foundations, Lions Clubs, and corporate donations around the world. For more information, please visit www.leaderdog.org.

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Media/Sponsorship Contact:
Beke Lubeach
beke@dogbonemarketing.com
714.627.2447

PHOTO CAPTION: BOLO, a yellow Labrador mix, was born Aug. 1, 2013. She is pictured with Jon and Gila Kurtz of Dog is Good.

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