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LOS ALAMITOS, Calif. (April 30, 2014) – For the month of May, Dog is Good (DIG), a Dog Lifestyle company that creates and markets gifts and apparel for dog lovers, and Petplan, America’s best-loved pet insurance provider, will be searching the country to find the #DOGMOM of the Year!  The fun kicks off on May 1 when moms can share their pup’s picture and story for a chance to be named #DOGMOM of the Year.

The top 10 #DOGMOM entries, selected by a panel of judges from Dog is Good and Petplan, will be posted on Dog is Good’s Facebook page for open public voting from May 19 through May 30.  On May 31, Dog Is Good and Petplan will announce the 1st Annual #DOGMOM of the Year Award winner.

Love is a Four-Legged Word, Caring for You is a Privilege, and I Get to Watch my Heart Run Around In Front of Me, are all sentiments #DOGMOMs feel every day,” said Dog is Good co-founder Gila Kurtz.  “We really feel that the #DOGMOM is often overlooked and underappreciated. This is our way of sharing incredible stories with our Dog Is Good fans and dog-lovers around the country.”

“When we reached out to find partners for this program, we were overwhelmed by the show of support in the pet industry,” stated Dog Is Good co-founder Jon Kurtz.  “Petplan stepped up immediately.  They are great partners with a common interest; ensuring the health and happiness of our four-legged family members.”

The #DOGMOM of the Year Award grand prize winner will receive one year of Petplan insurance for their dog (including a one-year subscription to fetch! magazine), a one-year subscription to BarkBox, courtesy of Petplan, a #DOGMOM Gift Basket filled with gift and apparel items from Dog is Good, and gifts from pet industry partners: DOGTV, Earth Heart, Furlocity, K9Bytes, Leash Your Fitness, Natural Paws, PetHub, Stylish Canine, and Sunny-dog Ink.  Additionally, all contestants will receive gifts and offers just for entering.

“As a company comprised of passionate pet parents, we were delighted to partner with Dog is Good for the very first #DOGMOM award,” says Natasha Ashton, co-founder and co-CEO of Petplan.  “It seems only fitting that as we celebrate mothers this May, we should include the moms who go above and beyond to provide tender loving care to their four-legged family members. It’s our way of saying ‘thank you’ for all they do.”

About Petplan
Petplan is the only pet insurance provider to have been included on Inc. Magazine’s list of 500 fastest-growing, privately held companies in America. For the second consecutive year, Petplan was listed among the top 50 companies on Forbes’ annual ranking of America’s Most Promising Companies – a list of 100 privately held, high-growth companies with bright futures. Petplan’s fully customizable dog insurance and cat insurance policies provide coverage for all hereditary and congenital conditions for the life of the pet as standard, and meet the coverage requirements and budget for pets of all/any age. Petplan pet insurance policies are underwritten by AGCS Marine Insurance Company in the U.S. and by Allianz Global Risks US Insurance Company in Canada. The Allianz Group is rated A+ by A.M. Best (2012). For information, about Petplan pet insurance, visit, read the Petplan “Vets for Pets” Blog or call 1-866-467-3875.

About Dog is Good
Located in Los Alamitos, CA, Dog is Good, sells wholesale and retail, and licenses the brand to numerous manufacturers in the pet, gift and home décor industries. Their products are renowned for their clever and poignant sentiments, which appeal strongly to dog lovers worldwide.  Primarily still known for their award-winning apparel line, the brand is now widely recognized in the pet, gift and home décor markets. Dog is Good has developed a reputation for generously giving back to animal welfare organizations throughout the United States.

For further information about Dog is Good, visit or contact Gila Kurtz at 562.735.0219 or, or connect with us via Facebook, Twitter or Pinterest.

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Media Contact:
Beke Lubeach
Dog Bone Marketing Solutions
(619) 307-9713

Jessica Kinney
Petplan, Senior PR Associate
(610) 886-5224

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