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Dynamite Specialty Products, maker of all-natural food and nutritional supplements for horses, dogs, cats, and other animals reported the biggest sales in company history for their Dynamite Specialty Products on Cyber Monday, November, 28, 2011.

It reported the biggest seller that day being Dynamite, an all-natural vitamin and nutritional supplement for horses. Second in sales was Dyna-Pro prebiotic for animals and DM Plus and Tri-Mins, a reformulated all-natural vitamin and mineral formula for people that was released on November 1.  The increase in sales marked a 33 percent increase in online sales that date versus the Monday after Thanksgiving of 2010.

Callie Novak, Dynamite CEO, said, “DM Plus is our dream formula for a vitamin and nutritional supplement. Our aim was to produce a supplement that maximizes vitamin and mineral absorption, improves tolerance and has a positive effect that people can actually feel when they take it.”

With free shipping offered on most items and promoting the special offer via Facebook, Twitter, and on their blog, Dynamite shared that 80 percent of the orders were from their network of 4,000 distributors in the United States and Canada, while the rest were retail customers ordering directly online.

Dynamite is a family-owned business that has specialized in nutrition for four generations. They have worked with veterinarians and university researchers to produce specialty foods to correct nutritional deficiencies in animals ranging from Canadian muskoxen to peregrine falcons to zoo exotics. Its headquarters are located in Meridian, Idaho, with manufacturing facilities in Idaho and Iowa.

“We have had Cyber Monday sales in the past and have never come close to these numbers,” Novak said. “We credit it to the increased ability to connect with people via email and social media. Not only is Dynamite making more use of these mediums, but our customers also have become more receptive and tuned into social media as well.”

Learn more about Dynamite at their website,

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