The Pet Industry's Leading Resource for News & Content Distribution, a division of, recently announced they acquired the daily deal website,, which is based in Los Angeles, California.
serves as a leader in the pet daily-deal site across North America and is modeled after daily deal platforms such as Groupon. The acquisition will allow Coupaw further expansion in its scope to provide pet-related deals both locally and nationally to their customers.
Kevin Masterson, Chief Technology Officer for FamilyPet, shared, “We are very pleased to make this acquisition, as has a terrific reputation in the southern California market. With this move, we are combining the power of both Coupaw and MyPetHabit to offer even more outstanding deals for pet owners across the United States.”
It is reported that the website gained success in the Los Angeles area and offered its customers between 50 percent and 90 percent off items through their social buying program. Masterson shared that with millions of dedicated pet owners on the west coast, looks forward to the acquisition and benefiting these client base.
In November of 2011, the FamilyPet network revealed that Richard Song was promoted to Director of Sales. For over two years, Song has been with the company and was tasked with managing the sales of and, two FamilyPet network companies.
Owned by, a strategic marketing pet industry company, other websites in the network include and enables pet owners to find a professional, insured local pet provider in their area. is one of the domains under this website.  Pet owners seeking pet care services, products, and insurances are the target demographic of
To learn more about Coupaw and their latest offerings, visit

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