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CHICAGO, Ill. (March 5, 2014) – Chicago Pet Video, the country’s only production company focused exclusively on animal-focused businesses, announced today that their name has officially been changed to ReelPaws Productions. The name change has been made to more clearly reflect the company’s in-house creative and technical abilities, and national reach.

Andrea Fischetti, managing director of ReelPaws Productions, believes the name change was instrumental to demonstrate its leadership in the pet industry.

“Businesses were under the assumption that we only work in the Midwest region, when in truth we serve clients nationwide and internationally,” Fischetti said. “ReelPaws Productions better represents our expanded capabilities.”

In the past year alone, ReelPaws Productions has brought on an Emmy-nominated Director of Photography, added animation services, and successfully created the first interactive video portal at one of the industry’s largest events, the Backer’s Total Pet Expo (Fall 2013).

“We are proud to bring the pet industry our expertise in creating multimedia campaigns targeting consumers in the online space,” Fischetti added.

ReelPaws Productions is an industry leader in video production for animal exclusive businesses. ReelPaws are experts in online video, including creating content for social media, product demonstrations, overview videos, web series, live streaming, motion graphics, and commercial services.

About ReelPaws Productions
Formed in January 2012, ReelPaws Productions is the only production company in the country focused exclusively on pet industry businesses. ReelPaws Productions’ video marketing campaigns have earned attention from some of the largest and most innovative names in the industry. To date, they have created video campaigns for over 600 pet products, filmed more than 1,000 animals, and their work has appeared on a range of industry and consumer websites and TV stations. For more information, please visit or connect with ReelPaws Productions on Facebook and Twitter.

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Media Contact:
Andrea Fischetti
(312) 834-3738

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