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CHICAGO (Sept. 12, 2013) Now, you can experience live, interactive coverage of Total Pet Expo from the convenience of your laptop or mobile device with the premier of TPE TV. Hosted by Chicago Pet Video and PetPR.com, TPE TV will feature real-time coverage from the show, held Friday, Sept. 20 – Sunday, Sept. 22 at the Donald E. Stephens Convention Center in Chicago.

“We’re delighted to debut this interactive platform at Total Pet Expo that will allow businesses to connect with consumers and buyers like never before,” said Andrea Fischetti, managing director of Chicago Pet Video. “This technology is not only cutting edge for the pet industry and traditional trade shows, but is highly sought after as the ‘next’ big thing in online marketing. We believe it will bring additional value to Total Pet Expo exhibitors and most importantly, increase sales for them.”

Pet industry professionals Kristen Levine, Shawna Schuh and Jamie Damato Migdal will be on the show floor interviewing exhibitors, attendees and industry top dogs. Live, interactive coverage runs from 10 a.m. – 5 p.m. Friday, Sept. 20 and Saturday, Sept. 21 and from 10 a.m. – 3 p.m. on Sunday, Sept. 22.

“TPE TV is just one of the many innovative, new treats being served up for exhibitors and attendees of the new and improved show this year,” said Kristen Levine, co-host of TPE TV and president of Fetching Communications and PetPR.com. “We’ve got a dream team of TV production professionals ready to broadcast real time interviews and feedback with manufacturers and key industry professionals. An added bonus is that we can feature breaking news and show promotions to buyers and distributors anywhere across the globe with our combination of live and recorded content.”

Anyone unable to attend this year will not only have the opportunity to experience product launches, show specials and breaking news in real time, but virtual visitors can also interact with TPE TV on Twitter using the hashtag #totalpetexpo to ask questions, comment or share their thoughts with the Twitterverse.

TPE TV can be accessed via Chicago Pet Video’s website at http://www.chicagopetvideo.com/totalpetexpo.html. The website will feature video of both live interviews from the show and pre-recorded content, as well as the live Twitter feed.

In an effort to improve attendee and exhibitor experience, H.H. Backer Associates revamped their annual fall trade show with a new name (Total Pet Expo), fresh graphic look, new website and a variety of new attractions for this year’s show, which will showcase more than 500 exhibitors on two floors. For more information about Total Pet Expo, please visit www.totalpetexpo.com.

About Chicago Pet Video
Formed in January 2012, Chicago Pet Video is the only production company in the country focused exclusively on serving the needs of companion animal and horse businesses. In addition to demonstration videos, our pioneering social marketing campaigns have earned us attention from some of the largest names in the industry. We have expertise not only in filming animals, but also in understanding our clients’ needs and helping design projects which allow them to reach their marketing goals. To date, Chicago Pet Video has filmed more than 1,000 animals and our work has appeared on a range of industry and consumer websites and television stations. Chicago Pet Video works directly with companies as clients, as well as for advertising and media networks. For more information about Chicago Pet Video, please visit www.chicagopetvideo.com.

About PetPR.com
PetPR.com (http://www.PetPR.com) is the only news distribution and editorial service dedicated exclusively to the needs of the pet and veterinary industry. PetPR.com was acquired by Red Barn Enterprises, the parent company of Fetching Communications, in early 2013 and re-launched under new management in June 2013. PetPR.com’s fee-based press release distribution service delivers news directly to pet media, journalists and bloggers, and free press releases can be uploaded to the PetPR.com Newsroom reaching journalists and industry professionals who have opted in to receive the latest pet and veterinary news. PetPR.com offers cost-effective communication tools for pet and veterinary businesses, bringing their news to the media who cover pet-related stories, features and blogs. In addition to its pet news distribution services, PetPR.com also offers editorial services including press release writing, editing and optimization as well as digital press kit development. To learn more about PetPR.com, visit the website at www.PetPR.com or connect with us on Facebook, Twitter, LinkedIn and Google+.

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Media Contact:
Meredith Schneider
info@petpr.com
(919) 229-8001

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