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NEW YORK (October 2, 2013)Chief Furry Officer (CFO) selects boutique public relations firm Whitegate PR as their social media agency of record. Whitegate PR specializes in the pet industry and is customizing a social media outreach campaign to bring CFO to distinguished pets and their parents nationwide. For over two decades, T.L. Garcia has been designing custom luxury jewelry. Her custom logo jewelry, pet jewelry, photo charms, logo cufflinks and key chains have placed her as the top fashionista of the pet world.

A lover of dogs and supporter of homeless animal shelters, Garcia was inspired to design indulgences for both pet lovers and pets after she rescued Skyler, a spunky mixed breed with a ton of personality. Her pet inspired creations quickly caught on and Skyler moved from house pet to chief furry officer. Sadly, in February 2009, Skyler passed on. Although she is deeply missed, she is ever present in the design room and continues to inspire. Today, CFO designs and manufactures unique, classic designs for both pets and their owners. These personalized, unique pieces are the perfect gift for friends, family and corporate gifts. Chief Furry Officer provides exceptional quality and affordable prices all wrapped up and delivered in their signature red box.

Chief Furry Officer is highly anticipating the launch of their new social media campaigns. Furry Fridays will be a fun way to kickoff the weekend by putting a spotlight on a sale CFO product, every Friday on Facebook.  This will give customers the opportunity to save money on a special featured product once a week.

Heidi’s Heroes is another special social media contest that will run once a month. The inspiration behind Heidi’s Heroes is in memory of Garcia’s beloved rescue dog, Heidi. The organization Heidi was adopted from consisted of volunteers who did incredible work and paid for almost all of the animals’ expenses out of pocket. The work that this particular organization does on a daily basis is amazing and does so without any recognition or fanfare. Heidi’s Heroes’ submissions will be accepted from 1st through the 21st of every month.

This contest will give pet lovers the opportunity to nominate a hero by submitting a photo with a brief write up. The individual who receives the most votes will be named ‘Heidi’s Hero.’  It’s Garcia’s hope that by creating this contest, it will shine a spotlight on the people and organizations that make a difference in the treatment or care of adoption animals.

About CFO
To pet parents and animal lovers, who believe compassion and love of pets make this world a happier place, CFO is the affordable and fun lifestyle brand of pet indulgences that breed loyalty & trust, rewarded with friendship & companionship….because nothing warms the heart or comforts the soul more than laughter, a smile and a lick on the face. Learn more at

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