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CAPE MAY, N.J. (August 9, 2013) – On August 25, 2013, Beach Shack, Cape May’s foremost laid-back beachside hotel, will host a doggie-pageant runway competition to see who becomes “the face” of the Rusty Nail’s Bowser Beer for 2014! Get ready for a ‘paw-fect’ day of furry runway fun for a great cause: Animal Outreach of Cape May County.

Facebook fans of the Rusty Nail had the opportunity to enter The Official Rusty Nail Dog Mascot Competition between June 1 and July 31. Puppy parents submitted a photo of their pooch on the Rusty Nail Facebook page for a chance to be voted one of the ten finalists to strut their stuff on August 25(view the contest and finalists here: The “best in show” winner will be the new face of the Rusty Nail Doggy Ale for the 2014 season, while their proud parent(s) will take home a $250 Beach Shack gift certificate. The winner of each of the five sub-categories will also not leave empty handed.

Celebrity New York dog stylist, Jorge Bendersky (star of Animal Planet’s The Groomer Has It, with appearances on Regis & Kelly, The Today Show, E! News) will be leading a panel of judges who include:

–          Bridget Martin, 14 year-old volunteer at Animal Outreach of Cape May County
–          Poodle parents, Heather Padgett & Matt Gilmore
–          Sandy Montano, Beach Shack General Manager
–          Dana Humphrey, uber New York Pet Publicist (Whitegate PR)

Competition Categories will include:

–          Mommy/Daddy & me – fun costumes/matching looks welcome!
–          Best Style – watch our furry contestant “strut” their stuff
–          Tricks – let’s see what they can do
–          Musical Chairs – which pup will be the last to “sit”?
–          Beer Chugging Contest – beer for dogs, of course!
–          Best In Show

Leading up to the runway show, Jorge will be offering Glitter Tattoos to our stylish canines, while Dog Fashion Spa will be offerings colorful pawdicures. There will be a suggested donation of $25 to Animal Outreach of Cape May County.

When: Sunday, August 25, 2013
Pawdicures:       2:30pm – 3:30pm
Glitter Tattoos: 2:30pm – 3:30pm
Pageant:              3:00pm – 5:00pm

Where: Beach Shack – 205 Beach Avenue, Cape May, NJ 08204

About The Beach Shack
The Beach Shack ( is a fresh, fun alternative for beachfront vacations.  A revived beach-front motel, the Beach Shack features 65 spacious efficiency style rooms, all with an Ocean view, and a clean, sophisticated beach resort vibe.  Decorated in a casual, beach style, guestrooms are all about comfort.  The Rusty Nail, or “The Nail”, as it’s known by locals, is The Beach Shack’s famed iconic surfer bar that made a name for itself in the 70s.  Named by Travel + Leisure as one of the Top Beach Bars in 2011, the Rusty Nail attracts everyone from lifeguards and surfers to beautiful beach bunnies, who gather around the wood bar that is rumored to be the longest in Cape May.  With live music, a fire pit, shuffleboard and sand bar, The Rusty Nail is an authentic and cool beachside hangout.  Serving breakfast, lunch and dinner, with produce sourced fresh from Beach Plum Farm, The Rusty Nail offers delicious farm-to-table cuisine. For additional information on The Rusty Nail, please visit

About Jorge Bendersky
Jorge Bendersky became a celebrity dog groomer soon after moving to Manhattan from his native Argentina. He began trimming and fluffing the four-legged children of some of the New York City’s elite. Today he is one of Manhattan’s sought-after groomers. His clients include top models, notable actors, infamous billionaires and popular recording artists. Jorge’s talents have been seen on Animal Planet’s reality show, “The Groomer Has It”, as a Judge on TLC’s Extreme Poodles and as the new Grooming expert on Animal Planet’s Dogs 101. Jorge’s deep commitment to “giving back” has led him to offer his talents to help those dogs who need the most just to survive through a series of pet care workshops in NYC’s inner-city neighborhoods and by conducting seminars to help other groomers carry on this mission. Learn more at Facebook: Twitter: @JorgeBendersky.

About Animal Outreach of Cape May County
Animal Outreach is a 501(c)(3) organization of dedicated individuals who work everyday to help animals throughout our South Jersey communities. We assist owners in need, sponsor strays, foster cats, kittens, dogs and puppies awaiting adoption, and provide humane education to the public. In addition, Animal Outreach has purchased a parcel of land on which to build a no-kill shelter and sanctuary. Learn more at: Facebook:

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Media Contact:
Jeanine Pepler
(o) 212-334-4400
(m) 917-797-0676

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