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LAS VEGAS (July 21, 2015) Caitec officially announced today the launch of its HERO brand dog toy line at SuperZoo booth #29155. HERO is a full line of 72 innovative dog toys that inspire play in dogs. It uses the latest advances in durable materials, design and manufacturing to create functional dog toys that spark interaction between dogs and their humans. From natural rubber, rope and ballistic nylon to TPR, Hero has something for every dog and owner to enjoy. MSRPs range from $4.99 to $14.99, appealing to a broad range of distributors, dealers and ultimately, consumers.

“We used our expertise in foraging behavior to develop the HERO line,” says Terry Gao, president of Caitec. “In addition to being fun to chew, play fetch or tug, many of the toys allow for the inclusion of treats.”

Caitec is launching the HERO line with a full distributor program including permanent wooden displays, dealer ISOs, ten pre-packed 2’ POG panels for easy ordering and an exciting consumer promotion. The consumer trial promotion boasts millions of advertising impressions and a grand prize of $5,000 cash. It’s available to distributors authorizing the line at SuperZoo.

“Caitec is putting everything it can behind the HERO line to make it successful for everyone who gets involved,” said Rob Powers, vice president of sales for the company. “Never before has a new dog toy line been launched with so many SKUs and marketing firepower.”

To learn more about the HERO brand line of dog toys, visit Caitec at SuperZoo booth #29155, visit www.herodogtoys.com or call 888-338-2473.

About HERO Dog Toys
The HERO mission is to inspire the hero in every dog and strengthen the bond between people and their pets with innovative toys. The toys are developed by expert designers to fulfill a dog’s need for interaction, fetching, foraging and fun. Our goal is to provide intense play and to provide hours of pet (and people) enjoyment and fulfillment. To learn more, visit www.herodogtoyscom.

About Caitec Corporation
Founded in 1992, Caitec Corporation has been leading the way in pet product innovation by offering pet owners a wide range of high-quality, affordable pet products. Caitec’s tradition is creating Innovations in Pet Care for a Better Way of Life. To learn more, visit www.caitec.com.

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Media Contact:
John Cullen
Bulldog Marketing & Sales, Inc.
855-456-4738
john.cullen@bulldogms.com

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