Singer/songwriter Bret Michaels is introducing a line of pet products to be available exclusively at PetSmart. The Bret Michaels Pets Rock collection will launch in summer 2012 and be available in the more than 1,197 PetSmart stores in the United States, Canada and Puerto Rico.
“As a musician who loves animals, I’m thrilled to be collaborating with PetSmart to create the Bret Michaels Pets Rock collection,” Michaels said. “As a dedicated pet owner myself, this is a natural partnership for me, and I can’t wait to unveil the collection. I know my own pets rock, and I wanted to design a line of pet products every bit as fun and cool as they are.”
This product line follows the 2010 launch of other exclusive brands by PetSmart, including Martha Stewart Pets and GNC Pets. For more information on the Bret Michaels Pets Rock collection go to www.petsmart.com/bretmichaelsrocks.
“Our pet parents have told us they want unique, high-quality products for their pets that are also fun and reflective of their personalities,” said Matt McAdam, vice president of merchandising for PetSmart. “Adding the Bret Michaels Pets Rock collection to PetSmart stores enables us to continue to meet our pet parents’ needs with a ‘cool’ line of products from an entertainer with a demonstrated passion for our four-legged family members.”