Bissell Homecare, Inc., the well-known producer of cleaning supplies, announced a new campaign benefitting homeless pets. For every new “like” and confirmed donation on the company facebook page, Bissell will donate $0.50 to the Petfinder.com Foundation. The ultimate goal is to raise $50,000 for the 2011 campaign.
“Bissell believes that pets are part of the family and wants to see more four-legged friends find forever homes,” said Rich Sorota, senior vice president and general manager of global marketing and sales for Bissell. “Sadly, our research shows many Americans don’t have pets because of the messes they make. Thirty-eight percent say they’d add a pet to their home if clean-up was easier. This misconception compels us to support adoption groups like the Petfinder.com Foundation, and to continue to develop tools that simplify pet clean-up.”
For those who are already fans of the Bissell facebook page and would like to contribute, they can share a 90 second promotional video with friends to spread the word.
The Petfinder.com Foundation coordinates with animal shelters all over the country to give all adoptable pets a chance to find a home, avoid euthanizing and ensure the pet’s new family is ready for the responsibility. Bissell works with more than 100 pet charities in America and donates over $200,000 a year. To get more information on the campaign and Bissell involvement “like” the facebook fan page and visit Bissell’s online Pet Lovers Community.