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HANOVER, Minn. (January 14, 2014) – Veterinary marketer Beyond Indigo Pets has enhanced its online reputation management (ORM) services for animal care clinics.

Online review sites are now more popular than ever, so veterinary practices need to consistently monitor and respond to what’s being said about them online. According to an ongoing consumer study by BIA/Kelsey, 97% of consumers use online media when researching products or services ( Positive online reviews help veterinary clinics to reach more pet owners, but most veterinary professionals don’t have the time to claim, manage and track activity for multiple review sites.

Beyond Indigo offers two tiers of online review monitoring:

Beyond Reviews: DIY Review Monitoring Program
Beyond Indigo’s new DIY review monitoring system lets clients access and monitor all of the reviews that have been posted about them. With this user-friendly program, clients are sent emails every time a new review is posted, listing all pertinent review information and a link to the review. Clients are also given unlimited access to a customized online dashboard with current metrics, including detailed breakdowns of past reviews, new reviews and cumulative scores. Clients are also given email templates for creating pet owner email campaigns to generate new reviews. This option costs $99 per month and can be used in conjunction with the Comprehensive ORM system or on its own.

Comprehensive Online Reputation Management Program
Beyond Indigo’s revamped Comprehensive ORM Program enables animal hospitals to generate reviews on all major review sites, including Google+, Yelp and Foursquare. The program includes an initial evaluation of a clinic’s current online reputation; a dedicated Beyond Indigo specialist that will claim up to nine major review sites; customized updating of each review site; consultation services; staff training sessions with printable training materials; three months of access to Beyond Indigo’s DIY Review Monitoring system; creation of a review page for the client’s website; customizable email templates for requesting reviews from pet owners; and 500 postcards to encourage new reviews from pet owners. ORM clients also receive progress reports showing where reviews are posted, individual review ratings, overall rating scores, and monthly tracking reports.

Visit to learn more.

About Beyond Indigo Pets
Beyond Indigo Pets is a premier digital marketing company specializing in the veterinary business channel. We help animal care clinics maximize every channel of their brand through custom veterinary websites, interactive tools, SEO plans, social media campaigns, logo design packages, e-newsletters, blogs, and brochures. Our full-scale strategic veterinary marketing approach has enabled our small animal, exotic pet, and equine partners to achieve up to 30% more new business. We continually provide animal care professionals with training, analysis, consulting services, and round-the-clock-resources to position them as experts within their field. Located in Hanover, Minn., the Beyond Indigo family of companies includes Beyond Indigo Pets, Beyond Indigo Equine, Beyond Indigo Funerals, and For more information, please visit or connect with us on Facebook ( or Twitter (@beyondpets).

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Media Contact:
Kelly Baltzell, MA
877-244-9322 ext. 123

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