The Pet Industry's Leading Resource for News & Content Distribution

WELLINGTON, New Zealand (July 22, 2015) – Torus™, the revolutionary pet water bowl from Heyrex, is pleased to announce that increasing customer demand will see the product available globally in seven territories this fall. Launched in March, the self-dispensing bowl is currently only available in New Zealand and in the US, Canada, and the United Kingdom, via Amazon.com.

Named the #1 best-selling dog water bowl in the United States, according to Amazon.com’s “Dog Bowls Best Sellers List,” Torus provides both dogs and cats with clean, fresh, carbon-filtered water anytime a pet is thirsty. In addition to Brooklands Pet Products (New Zealand) and Amazon.com (North America and the UK), the new distribution partners for Torus include Pet Professionals Limited (UK and Europe), Petsvil (Korea), SofyDog (Taiwan), and Naturally for Pets (United Arab Emirates). Torus is still seeking additional bricks and mortar retailers, wholesalers, and distribution partners and plans to announce availability in other territories in coming months.

“We’re overwhelmed by the positive response that Torus has received from bloggers, consumers, and distributors in such a short amount of time,” said Kim Goldsworthy, General Manager, Sales and Marketing at Heyrex. “To be able to partner with some of the leading pet distribution businesses around the world after launching just four months ago is quite an honor. It’s further proof that Torus’ innovative product design is helping to fill a gap that existed within the marketplace.”

Where conventional pet water bowls contain a water supply exposed to dirt, reduced by evaporation and spills, Torus (Latin for “hollow circular ring”) stores water inside its walls to ensure an ample and automatically replenishing and self-dispensing supply – protected against dust and contaminates. When the valve position is set to “lock”, the water is secured inside the walls ready to be transported, and its soft rubber feet and low-profile geometry make it completely portable for travel. Unlike any other bowl on the market, Torus solves consumer pain points like constant refilling, cleanliness, spills, durability, and mobility.

“We are absolutely delighted to be importing and distributing the Torus pet water bowl, which we first saw at Global Pet Expo in the States,” said Carina Evans, Pet Professionals Limited. “It’s a durable, innovative solution to provide pets with the clean, fresh water they deserve. We are excited to be associated with a unique product that already has great feedback and sales from existing wholesalers and retailers.”

Currently available in red, blue, and charcoal, the Torus pet water bowls are offered in two sizes – 2 liters ($59.95) and 1 liter (available in October, $54.95). A five-month filter supply can also be purchased for $17.95. Torus is PBA-free, comes with a 12-month warranty and doesn’t require batteries or any other power source.

“Achieving such great results with outstanding testimonials has led customers to ask that the product to be more readily available, especially the filters, which need to be replaced monthly,” added Goldsworthy.

“We’ve also addressed consumer demand with the addition of the one-liter bowl, which we’ll be manufacturing in a new, highly-requested color – pink – just in time for the holidays.”

For more information about Torus or Heyrex, please contact Kim Goldsworthy, GM Sales & Marketing, Heyrex Limited at kim.goldsworthy@heyrex.com or info@heyrex.com.

About Torus
Torus™, from Heyrex, is the go-anywhere water bowl for both dogs and cats. Where conventional pet water bowls contain a limited water supply, which is further reduced by evaporation and spills, Torus (Latin for “hollow circular ring”) stores carbon-filtered water inside the walls to ensure an ample and automatically replenishing and self-dispensing supply – protected against dust and contaminates. The valve position, when locked, secures water inside the walls and its soft rubber feet and low-profile geometry make it completely portable for travel. Available in multiple colors, the prices for Torus are $59.95 (2 liters), $54.95 (1 liter – available in October), and $17.95 for a five-month filter supply. Torus is PBA-free, comes with a 12-month warranty and doesn’t require batteries or any other power source. For more information, please visit the Torus website. To see how Torus works and learn more about its additional benefits, please click here to watch an instructional video.

About Heyrex
Heyrex was established in 2004 in Wellington, New Zealand by a like-minded team who wanted a way to help both busy owners and their beloved animals. Using the latest technology, Heyrex developed a wearable monitor specifically for veterinary care that provides modules to assist in surgery and post treatment recuperation, weight loss and exercise plans, response to medication, identification of the early signs of illness. The HeyrexVet service for vet hospitals also provides animal health professionals to generate new revenue streams while enhancing levels of care, whilst pet owners can also engage via a separate owners login. For further information, please visit the Heyrex website.

# # #

Media Contact:
Kim Goldsworthy
Phone: +64 21 1448137
kim.goldsworthy@heyrex.com

Pin It on Pinterest

CONTACT US