In recognition of Adopt-A-Cat Month, Ecco Bella, a natural beauty company providing organic personal beauty products that are not tested on animals, is offering $10 and $20 gift certificates during June as an incentive to those who provide a home to shelter cats.
In addition to national Adopt-A-Shelter Cat, June is also kitten season when thousands of newborns join the millions of cats already in shelters across the country. With this iniative, Ecco Bella is also looking to help solve the problem of overcrowding in shelters by encouraging others to adopt a cat.
Customers who adopt a shelter cat are asked to send a photo of the animal to email@example.com in order to receive a $10 gift certificate towards Ecco Bella products. Because black cats are usually the last to be adopted, officials said, Ecco Bella will reward black cat adopters with a $20 gift certificate.