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AURORA, Ind. (April 23, 2013) Aurora Casket Company, the largest privately owned funeral service provider, is pleased to introduce a new selection of more than 100 Pet Memorial products, which includes various collections of pet urns and beautifully designed pendants to help families say goodbye to a beloved pet.

Six out of ten pet owners consider their pets to be members of the family, according to the 2011 U.S. Pet Ownership and Demographic Sourcebook. “When a family loses a pet, it can be a very traumatic experience and many families do not understand the choices they have with pet memorials. We want to bring those choices to light,” said Marty Strohofer, vice president of marketing and product development at Aurora.

A full line of pet urns and keepsake memorials are available in a wide variety of designs, colors, finishes, and materials. Many of these products can be personalized through engraving or pictures of a beloved pet.

“Aurora is focused on delivering solutions that help our customers create healing moments for their families.” added Strohofer. “A pet is a family member and our new product line offers our customers a solution for their families.”

About Aurora
Aurora Casket is the largest privately-owned funeral service supplier in America. Founded in 1890, the company operates five manufacturing facilities in the U.S. and Canada, and provides a full range of burial, cremation, memorial and technology products to funeral home clients. For more information, visit

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