The Pet Industry's Leading Resource for News & Content Distribution

Aquatic Life, LLC, a provider of aquarium products for serious aquatic hobbyists, named Howard, Merrell & Partners, an advertising and communications agency in Raleigh, North Carolina, as its agency of record.

The two companies previously worked on a project when the firm designed Aquatic Life’s Wherever You May Be Campaign, which won a Silver ADDY award from the American Advertising Federation (AAF) in the 2009 Triangle ADDY competition.

Aquatic Life is a company founded in 2008 by Michael Elliott and David Troop. They create, market, and manufacture premium branded aquarium equipment. The company’s products debuted at Super Zoo tradeshow in 2008. Aquatic Life attends many industry trade shows and exhibitions through the United States. They tout a Lifetime Repair Guarantee on all light fixtures.

Jim Cobb, president and CEO at Howard, Merrell & Partners, shared, “”Howard, Merrell & Partners is committed to helping our clients build brands based on a sustainable competitive advantage and strong emotional engagement with customers. We are excited to extend our partnership with Aquatic Life and look forward to further developing and strengthening their visibility and recognition within their industry.”

Howard, Merrell & Partners was founded 65 years ago. Some of the agency’s services include branding, creative development and production, consumer insight research, event planning and management, interactive, Hispanic marketing, media asset management, public relations, and social media.

A few of their clients include Component Hardware Group, Doctors Vision Center, El Pueblo, Inc., Gear to Grow, ReSound, Safe Quality Food Institute, Southwest Windpower, THOR•LO, UltraPet and Zilla.

For more information about Aquatic Life, visit their website at

Learn more about Howard, Merrell & Partners at

Pin It on Pinterest