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BUHL, Idaho (July 16, 2015) American Pet officially announced today the launch of the ‘It’s all About That Taste!’ campaign debuting at SuperZoo, booth #24173. Hay is an essential part of a small pet’s diet.

Veterinarians recommend that most small animals should consume a diet up to 80% hay. However, not all hay tastes great which leads the small pet to consume less hay, which leads to digestive and dental issues. American Pet is all about great taste which is summed up in its tagline, ‘Harvesting Great Taste!’™. Great taste encourages small animals to eat more hay giving them the fiber, vitamins and nutrients they need.

“At American Pet we are all about great tasting hay,” says Lisa Marshall, president of American Pet. “We grow our hay at high elevations. The warm days and cool nights produce sweeter tasting hay.”

The ‘It’s all About That Taste!’ marketing campaign includes two shipper display options focusing on the company’s core product — great tasting hay, making it easy for retailers to get started with the brand. The campaign offers both displays for a low introductory price of only $99, which includes a compelling consumer contest with cash prizes encouraging trial. With a retail MSRP of over $225, the retailer can make higher margins than usual!

“Once consumers try our hay they will see the difference in how much their small animals eat,” says Tina Wilson, marketing manager of the company. “This is why our marketing campaign focuses on both great taste and trial. Once they try it, small pet owners will be back for more.”

American Pet is encouraging distributors, retailers and manufacturers’ reps to stop by its booth at SuperZoo (#24173). SuperZoo is the perfect venue to see how easy it is to get started selling the company’s diverse products. To learn more about the American Pet product line, please visit, call 800-656-2691 or email

About American Pet
For over 120 years, American Pet has been ‘Harvesting Great Taste’. With family owned farms in Nevada and Idaho the company focuses on making small pet ownership more enjoyable and small pet owners more successful. American Pet understands the nutritional importance of hay in the small pet diet. It also recognizes the correlation between great taste and increased hay consumption. Providing great tasting hay encourages small animals to consume more which leads to better overall nutrition and health. The company’s headquarters is located in Buhl, ID. For more information, please visit

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Media Contact:
John Cullen
Bulldog Marketing & Sales, Inc.

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