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GREEN BAY, WI (July 18, 2014)Vital Essentials® has launched VE Kitty Tubs Frozen RAW Entrees with a “Take the 5-Day RAW Challenge” campaign. This promotion has been created to help pet store retailers educate cat parents about the “essential” benefits of RAW cat food and to provide helpful tips on transitioning kitties to RAW meat diets within 5 days.

VE Kitty Tub Frozen RAW Entrée line began shipping in late Spring 2014. VE Kitty Tubs offer complete RAW-meat meals with essential nutrients that cats instinctively crave. Each Kitty Tub Entrée is “Purely RAW” – made with only fresh, whole, single-sourced USDA animal protein and is Grain Free, Gluten Free, and Guilt Free. Varieties include – Chicken & Liver, Classic Chicken, Cold Water Catch, Duck, Turkey, and Duck & Rabbit.

The “5-Day RAW Challenge” brochure is available to cat-parents through pet store retailers that offer VE Kitty Tub Entrées. This brochure provides the essential reasons for switching to RAW including:

  • Absence of “Junk Food” Ingredients – As carnivores, cats are not designed to handle a steady diet of carbohydrates like corn, rice and potatoes.
  • Instinctively Healthier – “A RAW meat diet is exactly what nature designed the cat to thrive on.” Dr. Richard Patton, pet nutrition expert and author of Ruined by Excess, Perfected by Lack (the paradox of pet nutrition).
  • Vital Nutrients from the Whole Animal – Cats get essential nutrients from all parts of their prey – meat, organs and bones. It’s important that a RAW diet provides whole animal nutrition.

Every cat has their own personality. Despite being an obligate carnivore by nature, most cats in America have been trained and are accustomed to eating kibble or canned food. While some cats may take to RAW meat quickly, others may require more persistence and patience.

The best transition strategy is to remain flexible, pay attention to your kitty’s responses and adjust according to your kitty’s needs. Never starve your kitty into accepting the new diet as denying food for more than a day may be unhealthy. The “5-Day RAW Challenge” brochure includes some useful tips for helping kitties switch to RAW.

To learn more, stop by the Vital Essentials Booth (#6017) at SuperZoo 2014, July 22-24, at the Mandalay Bay Convention Center in Las Vegas.

About Vital Essentials®
Vital Essentials, maker of the ALPHA Prey-model diet, is the most tenured RAW pet food producer in the nation, providing RAW pet nutrition since 1968. The family owned company operates facilities in Green Bay, WI, where they manufacture high quality RAW frozen and freeze-dried pet food, snacks and treats. Sourced, made and packaged in the USA, every Vital Essentials product stands up to the same promise – Purely RAW, Instinctively Healthy.

Learn more about Vital Essentials at
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Media Contact
Jon D. Wright
(920) 367-4058

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