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How to Plan the Timing of Your Press Release Distributions

How to Plan the Timing of Your Press Release Distributions

As you plan your press release distribution strategy, it’s helpful to know the turnaround times here at PetPR.com. Our goal is to ensure that your news is delivered to the right media contacts who are looking for pet-centric news. Sometimes a distribution can happen right away, and other circumstances and package selections require a bit more time for preparation.

Please review this information and if you have any questions, contact us at hello@petpr.com.

When you order a press release distribution package, you will promptly receive an email from us requesting certain information, including the date you want your release distributed. The date you select must be a business day. You will email us back with the date you have chosen. Generally, we will be able to accommodate your request. 

Most of the PetPR Packages include lists and media contacts that we update regularly, such as Pet and Veterinary trades and Pet Bloggers. For these packages, as well as for the PR Newswire Web News Release Plus package, we commonly require that you choose a distribution date at least three business days from the date we receive your press release. 

Earn Local Media Attention, if you order a press release distribution to a regional media list the timing is different. Here’s why:  The PetPR team personally prepares the selected regional media list at the time of your order, to ensure that each online, print and broadcast contact from that media market is up to date and relevant to your news. We do not use “old” lists. When you select a distribution date for a regional press release, we commonly require that you chose a date at least five business days from the date we receive your press release. 

We do offer Express Service on some packages, which means that after you have placed your order, if we receive the email containing your press release by noon on a business day, we can distribute your release the following business day for an additional fee of $200. 

For writing services, you can expect a first draft of a press release five business days after we receive your completed Press Release Questionnaire. You will then have two rounds of edits, and we can finalize the press release. Likewise when you order a Digital Press Kit, you can expect a first draft of the press kit seven business days after we receive your completed Press Kit Questionnaire. After two rounds of edits, we will finalize your press kit.

If you have breaking news and an urgent need for distribution, let us know and we will find a solution to accommodate your needs.

 

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