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PetPR Blog

What is the Insiders Program?

For businesses and organizations that use to deliver their news to media, the Insider Program is another level of exposure, which is a critical piece of a marketing strategy to raise brand awareness. The added exposure could lead to beneficial relationships based upon the relevance of the news to the PetPR Insider, who may be seeking new opportunities.

Stand Out From the Pack at Your Next Tradeshow

Tradeshows can represent a major investment for your company. Renting a booth, pipe and drape, and designing and buying eye-catching displays can represent a major outlay of capital, not to mention time spent by you and your staff in preparation. But tradeshows are important places to see and be seen by existing and potential business partners, as well as media.

How to Plan the Timing of Your Press Release Distributions

  As you plan your press release distribution strategy, it's helpful to know the turnaround times here at Our goal is to ensure that your news is delivered to the right media contacts who are looking for pet-centric news. Sometimes a distribution can happen...

Why You Need a Press Kit

  Sometimes called Media Kits, Press Kits are those folders filled with information about a company, stacked up at tradeshow booths and conferences, or downloadable on a company's website. Let's look at what a press kit actually is, and then scenarios where a business...

Benefits of a PR Newswire Web News Release Plus Distribution

  As publicists and marketers, we appreciate when a company needs online visibility in a broad way, such as for a product launch, which is why offers a PR Newswire service as an option for our customers. You'll find the PR Newswire distribution in several of...

Are you a journalist?

Welcome to's features for journalists.  Sign up to receive relevant press releases: Complete this brief form and you will receive news releases relevant to your beat and's Newsroom: Here's where you'll find current press releases from pet...

What is Earned Media? How Fits into your Content and PR Strategy

Pet businesses and veterinary practices always have information to share with their customers and clients, and with those who may be able to refer business their way. Most businesses use a combination of three types of media within a PR Strategy to connect with target audiences: Earned, Paid, and Owned.

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