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VitusVet Adds Direct Appointment Booking to Suite of Services Available to Veterinary Practices across North America

Practices and – just as important – pet parents will benefit from convenience of new feature

COLUMBIA, MD, SEPTEMBER 26, 2017 – VitusVet, a pay-for-performance digital solution for veterinary practices, today added Direct Appointment Booking to its suite of services available to practices across North America.  The announcement was made by Mark Olcott, DVM, CEO and co-founder, VitusVet; and Kalpesh Raval, CTO and co-founder, VitusVet.

The availability of Direct Appointment Booking is a key milestone for VitusVet, which continues to build on the vision of co-founders Dr. Olcott and Mr. Raval, who launched their fast-growing business in 2013.  According to Dr. Olcott, still a practicing veterinarian himself, Direct Appointment Booking will be a boon not only to practices, but also to the pet parents they serve.

“By enabling direct booking for appointments, a vet practice is providing their front desk team the staff time to focus on more important tasks,” said Dr. Olcott.  “They are also offering clients a digital-first mobile-friendly experience they have come to expect from all types of businesses, but which has often been lagging in the field of veterinary medicine.”

Dr. Olcott explained how simply Direct Appointment Booking works.  “A pet parent pulls out their VitusVet app at any time of the day, even when the practice is closed, selects their pet’s doctor, selects the date and time that he or she is available and with just one click, an appointment is created and confirmed,” he said.  “There’s no back and forth on the phone, no friction period.”

Mr. Raval, who worked alongside Dr. Olcott and VitusVet’s team of developers in creating the Direct Appointment Booking function, is excited to offer this new functionality to the field.

“Our practice clients are demanding real innovation and convenience, as are the pet parents they serve,” Mr. Raval said.  “What we told the handful of practices that piloted this function with us over the past few months was: ‘Your phones will ring less, your staff will smile more and your clients will do more business with you’.”

“That’s exactly what’s happened,” added Mr. Raval. “An easier appointment process leads to more appointments. Having a great experience in booking an appointment changes the way clients think about going to the vet. If visiting the vet is convenient, it gets done more often.”

About VitusVet
VitusVet was founded by Mark Olcott, DVM, MBA and Kalpesh Raval, MBA, in 2013 as a solution to better share medical information among general practitioners, emergency veterinarians, specialists and pet owners. VitusVet has grown into a pay-for-performance, complete reminder and confirmation solution offering veterinary practices targeted marketing, digital compliance, text and picture messaging, appointment, refills and accountability.  For more information about VitusVet, please contact Karen Baratz at or visit

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Media Contact:
Karen Baratz

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