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Torus™ Watering System for Pets Launches Pink Two-Liter Bowls at 2016 SuperZoo Conference

WELLINGTON, New Zealand (July 15, 2016)Torus™, the revolutionary pet water bowl system from Heyrex®, is pleased to announce the launch of the two-liter bowl in pink, created due to consumer demand and feedback. The new product will be showcased along with the existing line of Torus products – including the recently added soluble animal health supplements for both cats and dogs, to be used in conjunction with the water bowl systems – at the 2016 SuperZoo Conference, being held August 2-4, 2016 in Las Vegas, Nevada.

Named the #1 best-selling dog water bowl in the country, according to Amazon.com’s Cyber Monday results, Torus provides pets with clean, fresh, automatically-dispensed filtered water anytime a pet is thirsty. The Torus pet watering bowls are offered in two sizes – two-liters ($59.95) and one-liter ($54.95) and are available in red, blue, charcoal, and pink. A five-month filter supply can also be purchased for $17.95. Torus is BPA-free, comes with a 12-month warranty and doesn’t require batteries or any other power source – making it completely portable for travel.

  • The one-liter bowl has been available in pink since December 2015 and due to its overwhelming popularity, Torus recently added the color to its line of two-liter bowls as well. The pink two-liter bowls will be available via Amazon.com and specialty pet stores in September 2016.
  • After additional feedback from trade media and consumers, Torus has updated the packaging for the soluble animal health supplements, which launched in March. The formulations assist with fluid balance, immune support, joint health, and digestive health. The Electrolyte, Immune health, Joint health, and Probiotics products are available in 30 count jars. One or two tablets daily, based on body weight, is all that is required. The cost for the tablets is $39.95. Samples can be ordered for review at SuperZoo.
  • Torus currently has more products in development, including its own or proprietary brand products and travel bags. More information about both will be available at the Heyrex Booth, #5201 at SuperZoo.

Where conventional pet water bowls contain a water supply exposed to dirt, reduced by evaporation and spills, Torus (Latin for “hollow circular ring”) stores water inside its reservoir walls to ensure an ample supply of water, protected against dust and contaminates. Each time your pet takes a drink, replacement water automatically flows, filtering the water as it refills, without the need for battery or power supply.  When the valve position is set to “lock,” the water is secured inside the walls ready to be transported, and its soft rubber feet and low-profile geometry help reduce mess and spills.

Just recently, Torus received the “Product Innovation of the Year” award from Pet Product Marketing, the “Second Best Care & Accessory Product” award from the Anido Trade Fair for the Pet Care Market in Belgium, a “2016 Vanguard Award” from Pet Insight, and a “2016 Editors’ Choice Award” from Pet Product News. In July, Torus was also featured on “Sundays with Carolyn and Dan” on QVC®.

“We’re looking forward to exhibiting at SuperZoo again this year,” continued Ms. Goldsworthy. “The conference gives us a great opportunity to meet, speak to, and ascertain additional information from both retailers and the media about what pet parents truly want. In turn, that allows us to further innovate and develop what we believe is a completely unique, one-of-a-kind product line.”

To learn more about the Torus watering system, the soluble animal health supplements, and the new products in development, please visit Heyrex’s SuperZoo booth, #5201 or the website at http://heyrex.com/en/torus/. For additional product information, images or samples, please contact Shannon Stevens at 877.703.3824, x. 107 or Shannon.stevens@fetchingcommunications.com.

About Torus
Torus™, from Heyrex, is the go-anywhere water bowl for pets. Where conventional pet water bowls contain a water supply exposed to dirt, reduced by evaporation and spills, Torus (Latin for “hollow circular ring”) stores water inside its reservoir walls to ensure an ample supply of water, protected against dust and contaminates. Each time your pet takes a drink, replacement water automatically flows, filtering the water as it refills, without the need for battery or power supply.  When the valve position is set to “lock,” the water is secured inside the walls ready to be transported, and its soft rubber feet and low-profile geometry help reduce mess and spills. Available in multiple colors, the prices for Torus are $59.95 (2-liters), $54.95 (1-liter), and $17.95 for a five-month filter supply. Torus is PBA-free, comes with a 12-month warranty and doesn’t require batteries or any other power source. For more information, please visit the Torus website. To see how Torus works and learn more about its additional benefits, please click here to watch an instructional video.

About Heyrex
Heyrex was established in 2004 in Wellington, New Zealand by a like-minded team whose innovative solutions could provide both busy owners and veterinarians new ways to enhance pet care. Using the latest technology, Heyrex developed a wearable monitor specifically for veterinary care that provides modules to assist in surgery and post treatment recuperation, weight loss and exercise plans, response to medication, identification of the early signs of illness. The HeyrexVet service for vet hospitals also provides animal health professionals to generate new revenue streams while enhancing levels of care, whilst pet owners can also engage via a separate owners’ login. For further information, please visit the Heyrex website.

About SuperZoo
SuperZoo is the most popular trade show for the pet retail industry in North America and provides independent pet store owners with the knowledge and resources they need to be successful. For the sixth consecutive year, SuperZoo has grown in exhibitor space and square footage and was listed a Trade Show Executive’s Gold 100 trade event in 2014. Produced by the World Pet Association (WPA), the show attracts thousands of retailers, product suppliers and service providers at each annual event. WPA is the oldest industry organization promoting the responsible growth and development of the companion pet and related products and services industry, and works to educate the general public in order to ensure safe and healthy lifestyles for all our animal friends. In addition to producing SuperZoo, WPA is the host of America’s Family Pet Expo, the world’s largest consumer pet and pet products expo, held annually in Costa Mesa, California, the Atlanta Pet Fair & Conference, held in Atlanta, and the Aquatic Experience, held in Chicago. For more information: www.superzoo.org.

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Media Contact:
Shannon Stevens
877.703.3824, x. 107
Shannon.stevens@fetchingcommunications.com

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