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The Absorber® to Showcase Innovative Dog Lover’s Towel Through Product Demonstrations at 2018 Global Pet Expo

A first of its kind, super absorbent, superior dog towel launched in 2017

WESTMONT, Ill. (Feb. 14, 2018) – CleanTools, an innovator in the consumer product industry, has announced that it will debut The Absorber, its super absorbent towel for dog lovers and groomers, at the 2018 Global Pet Expo from March 21-23, 2018 in booth #6367. Global Pet Expo is the pet industry’s largest annual trade show, and this is the company’s first time exhibiting.

The Absorber, a superior absorbent dog towel, is ideal for drying dog coats of all kinds. Pets are dried with its proprietary, sponge-like pore structure that draws 50 percent more water out of a dog’s coat than a cotton bath towel. The towel is available to retailers in aqua, scarlett and biscuit.

“Our dog towel is a quick drying game changer for pet product consumers and groomers alike,” said Carmen Fiordirosa, marketing director. “The Absorber dries better than any other towel to keep dogs happy and feeling pampered. We’re looking forward to displaying how well this product really works through product demonstrations at Global Pet Expo for the first time.”

The Absorber has many unique features, including:

  • Easy to wring out, making reuse a breeze.
  • No-dryer time which saves time, energy and money.
  • Convenient storage for on-the-go usage.
  • Non-woven texture that allows for dog hair to shake right off.

In addition to The Absorber for retailers, CleanTools has also released The Absorber® Pro Dry for groomers. The Pro Dry series is a cost-effective drying towel for groomers, which reduces their towel usage, laundry costs and drying time. The product is available in natural and blue.

“The average grooming salon handles 55 dogs per week and can use up to two regular towels to dry each dog. That’s an average weekly laundry cost of $20.40,” said Fiordirosa. “With The Absorber Pro Dry, only one towel is needed and it is more efficient at drying each dog with an average weekly laundry cost of only $3.44. This allows dogs to spend less time under the dryer, which lessens stress and provides a cost savings for the groomers.”

High-resolution roduct images of The Absorber and The Absorber Pro Dry, product demonstration videos, testimonials and more can be found here. To schedule a product demonstration meeting with Cameron Fiordirosa, The Absorber’s Marketing Director, please email Caitlyn Roby at croby@fwv-us.com.

For more information about The Absorber and The Absorber Pro Dry, please visit booth #6367 in the First Time Exhibitors section at Global Pet Expo or online at www.dogloverstowel.com.

About The Absorber®
The Absorber®, Dog Lover’s Towel is part of the CleanTools family, a company based in Westmont, IL that has been offering world-class, professional cleaning products that make life around the house easier for consumers for more than four decades. They recently expanded into the pet industry in 2017 to provide innovative cleaning products for pet owners and groomers. For more information, please visit www.dogloverstowel.com or connect with us on Facebook.

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Media Contact:
Caitlyn Roby
croby@fwv-us.com
(614) 5006-5851

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