SYNLawnⓇ Chooses French/West/Vaughan as Agency of Record
RALEIGH, N.C. (October 14, 2019) — SYNLawnⓇ, the largest manufacturer and unrivaled innovator of artificial grass in North America, has selected French/West/Vaughan (FWV) as its Agency of Record. FWV will provide strategic oversight via public relations and social media execution to amplify the company’s extensive product offerings across multiple categories including: Pet, Golf, Playground, Agility, Lawn & Landscape, Rooftop and Deck & Patio.
“We couldn’t be more excited to bring SYNLawn into the FWV family,” said David Gwyn, president and principal at FWV. “We are harnessing our extensive expertise within the synthetic turf and the sports, travel and pet industries to maximize exposure for their innovative brand.”
There are natural synergies between the two companies; FWV currently has several complementary businesses in its portfolio and previously advised SYNLawn sister company, AstroTurf, in a multi-year marketing and reputation management partnership. In addition, 50 percent of SYNLawn’s residential business stems from the sale of pet-related products, which is an ideal fit for FWV Fetching – FWV’s division dedicated to pet marketing.
FWV will work alongside the SYNLawn marketing team and 85 national distributors to deepen media and influencer relationships and grow overall brand and product awareness nationwide.
“Our distributors are producing incredible work, including recent projects with NASA and the National Building Museum, and we’re thrilled to partner with FWV to further highlight these accomplishments and share with the public,” said Tabitha Cromer, director of marketing at SYNLawn. “Now is the perfect opportunity to grow our brand presence in both the residential and commercial spaces.”
SYNLawnⓇ is the largest manufacturer and unrivaled innovator of artificial grass in North America. As part of the SportGroup Holding® family of companies, SYNLawn, along with sister surfacing brands – Astroturf, Rekortan, APT and Leykold – delivers the best products available on the market. SYNLawn’s turnkey network of 85 distributors seamlessly combines environmental stewardship with industry-leading innovations. Manufactured in Dalton, Georgia, SYNLawn uses bio-based backings, such as soy and sugarcane, and consumer-conscious additives such as Heatblock™ and antimicrobials to meet customers’ wide range of needs. With more than 100,000 residential and commercial installations, the company is raising the bar for global synthetic turf standards and transforming the idea of grass. For more information visit www.synlawn.com.
French/West/Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies, with offices in Raleigh, New York City, Los Angeles and Tampa. National, international and local clients represented by the agency include Wrangler, ABB, Proximo, Melitta, Bassett Furniture, Volvo Trucks North America, the V Foundation for Cancer Research, Moe’s Southwest Grill and the N.C. Department of Transportation. Owned or affiliated companies include fashion and lifestyle PR firm AMP3 (New York City), pet and veterinary PR practice FWV Fetching and feature film development imprint Prix Productions. FWV is a partner in IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide. For more information, please visit www.fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Vimeo or Instagram.
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