The Pet Industry's Leading Resource for News & Content Distribution

PetSafe® Brand Observes the Third Annual Collar Safety Awareness Week October 15 – 21


Educational campaign created to inform dog owners about the risk of collar strangulation accidents

KNOXVILLE, Tenn. (October 10, 2017) – Most pet parents are aware of what foods to avoid giving their dogs, what household items can be dangerous and other hazards that pose a risk to their pets. However, a less known danger is a dog’s collar. A survey of veterinarians, trainers and doggie daycare professionals found that more than 50 percent of pet professionals have experienced a collar-related accident with a dog; and over 26,000 collar-related accidents occur each year — an average of 71 per day.

To help educate the public about the risks associated with traditional collars, PetSafe®, an industry leader in the development of innovative pet behavioral, containment and lifestyle product solutions, launched Collar Safety Awareness Week in 2015. This year it will be observed October 15-21, as part of National Animal Safety and Protection Month. 

“The safety of pets is of the utmost importance to all of us here at PetSafe. Our goal is to educate the public about how easily collar strangulation can happen with traditional collars, so we can help reduce the occurrence of these tragic accidents,” said Nicole Backus, Product Manager Toys and Behavior at Radio Systems Corporation. “The most common cause of incidence is when multiple dogs are playing together and one dog gets caught on another one’s collar. However, these accidents can also be caused by a dog getting a collar caught on furniture, crates, fences, heating and cooling vents, and bushes, trees and shrubs.”

In addition to educating pet parents about collar safety, PetSafe offers the KeepSafe® Break-Away Collar, a collar that prevents strangulation. This life-saving collar was invented by a dog mom named Tenney Mudge after the tragic loss of her beloved dog, Chinook, to a collar strangulation accident. The collar was designed with a patented break-away safety buckle that releases when pressure is applied. If a dog’s collar gets stuck and they start to struggle to break free, the buckle will release and the collar will fall off the dog’s neck without causing any harm. For supervised walks with a dog, the leash clip can be hooked around the 2 D-rings to prevent the buckle from breaking away.

In 2017, PetSafe released the KeepSafe Break-Away Collar in a new pattern, which can be purchased on, Amazon or at a local retail store. For more information about the importance of collar safety, take a look at this informative video or infographic.

About PetSafe®

PetSafe® is an industry leader in the development of innovative pet behavioral, containment and lifestyle product solutions. PetSafe is owned by Radio Systems Corporation and headquartered in Knoxville, Tenn. For more information, please visit or connect with us on Facebook, Twitter or Instagram.

# # #

Media Contact:
Mackenzie Smith
877.703.3824 x 106

Get Your News in the Hands of Journalists Focused on the Pet Industry

Don't delay. Order your press release today!

Pin It on Pinterest