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ökocat® Helps Cat Parents Make Healthy Changes in 2020

Next generation 100% plant-based litter is a healthier clean

FERNDALE, WA. (February 25, 2020) – Whether it’s buying organic foods, non-toxic, plant-based cleaning solutions or paraben free beauty products, more and more consumers are looking for products that help them live a cleaner, healthier lifestyle, even when it comes to their pets. That’s why ökocat®, a next generation brand of plant-based cat litter, is focused on helping consumers make healthier choices when it comes to their cats and their home in 2020.

Leaving old school clay and chemicals in the dust, ökocat is committed to providing cat owners with “a healthier clean.” Unlike traditional clay litter, which contains calcium or sodium bentonite, additives & smelly fragrances, ökocat is made from 100 percent sustainably sourced, responsibly rescued wood and paper, without the need for artificial fragrances, synthetic chemicals or toxic dyes. With no powdery clay dust, it’s cleaner and healthier for cats, families and homes.

 “Not only is our cat litter better for the health of our cats, us and our homes, it lasts longer too so less time is spent cleaning the litter box,” said Leslie Ellis, Communications Manager at ökocat. “We understand modern cat parents who are striving to transition their home with healthier choices.”

In addition to being a cleaner, healthier cat litter option, ökocat also includes key benefits found most important to all cat owners when choosing a litter:

Stops odor before it starts: Wood fiber naturally prevents enzymes from bonding with liquid and waste to stop the creation of ammonia.

Clumps solid for easy cleaning: Precision-cut fiber absorbs liquid on contact to form solid clumps for easy scooping and cleaning.

99% dust free for a healthy home: Clean wood fiber is screened & de-dusted for a cleaner pour. No dirty clay dust.

Available in nearly 8,000 stores across the U.S. and Canada, ökocat offers litter for all cats in the following five varieties:

For more information about ökocat, and its commitment to helping cat parents make clean and healthy choices in 2020, visit

About ökocat®
ökocat, a Healthy Pet® brand, is the next generation of natural cat litter. Made in the U.S. from sustainably sourced, responsibly rescued natural fiber without synthetic chemicals, fragrance, dyes or GMOs. ökocat® is the U.S. version of the world’s number one natural litter, Cat’s Best, sold primarily in Europe. Due to the brilliance of European engineering, ökocat provides outstanding odor control, easy-clean clumping, and is 99% dust free to provide a cleaner, healthier litter choice for the home. For more information, please visit or connect on Facebook or Instagram.

About Healthy Pet®                                                                           
Healthy Pet®, a leader in the pet category, offers Best in Home™ pet bedding and litter made from sustainably sourced, responsibly rescued natural plant fiber. As a premier member of the Pet Sustainability Coalition (PSC), Healthy Pet utilizes materials such as cellulose fiber and natural wood from sustainable sources, free from harmful chemicals and other pollutants and have been doing it for over 30 years. Healthy Pet brands include the number one brand of small animal bedding, carefresh®, as well as CritterCare®, natural cat litters ökocat® and Simply Pine™ and Puppy Go Potty™ natural dog litter. For more information, please visit

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Media Contact:
Jillian Spitz
(614) 402-0909

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