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John Paul Pet Introduces Four New Offerings at SuperZoo 2017

Launch of Lavender Mint, Wild Ginger, New Merchandising Modules, and Gallons at Booth #1060

VENTURA, Calif. (July 17, 2017) John Paul Pet, a leading grooming and hygiene product line dedicated to the proper care of all pets, is pleased to announce the introduction of four new offerings at the 2017 SuperZoo, being held July 25-27 in Las Vegas, NV. Included will be the new Merchandising Modules, Beneficial Botanicals packaging, Gallon-Sized product bottles for groomers, the Wild Ginger Collection, 2017 Holiday Box Set, and the full line of Lavender Mint products – which replicates a Paul Mitchell product for the first time.

The Merchandising Modules – which are revolutionary to the category – allow retailers an easy way to try a sampling of John Paul Pet products and/or introduce them in their store or place of business without a major commitment. The new Beneficial Botanicals packaging highlights the importance of the premium ingredients used by the company in their products and how each can benefit pets. In addition, the Lavender Mint line allows customers to purchase a product they already know, love, and use themselves on their pets. Lastly, the Gallon-Sized product bottles were a special request from groomers that love the product and wanted it available in larger sizes for heavy volume and increased value.

“We listen to our customers, whether they be pet retailers, salons, groomers, or consumers wanting the best for their pets,” said John Paul Pet Co-Founder John Capra. “We’re so excited to unveil our new offerings at SuperZoo this year. There’s already been a lot of excitement about the Merchandising Modules because of how they allow retailers to customize exactly what they want without having to purchase extra product. At John Paul Pet, both quality and value is important to us, because it’s important to our customers.”

For more details about each offering, please see below:

Merchandising Modules

  • Six-pack of product (Available in Lavender Mint, Oatmeal, Tea Tree, Wipes, and Ear & Eye Wipes and Tearless)
  • Hang tags
  • Shelf riser
  • Product cards
  • Sampler folders (6 foil packs)
  • Price: $29.95

Beneficial Botanicals

  • Same great John Paul Pet products at all the same prices, with updated packaging to explain ingredients and their benefits to pets
  • Offering 10% discount

Lavender Mint Introductory Kit

  • Lavender Mint Shampoo
    • Gently cleanses
    • Helps soothe common causes of skin irritations
    • Helps to calm excitable pets
    • Conditions and hydrates skin and coat
  • Lavender Mint Detangling Spray
    • Conditions coat in between shampoos
    • Soothes itchy skin
    • Hydrates skin and coat
  • Introductory Offer
    • Suggested retail: $9.95 each (regularly $10.95)
    • Wholesale cost: $5.00 each (regularly $5.50)
  • Lavender Lovers’ Special – Intro Six-Pack (Merchandising Module)
    • Includes Lavender Mint Shampoo (16 oz.), Lavender Mint Detangling Spray (8 oz.), sampler folders with three foil packs each, and hang tags with bottle riser
    • Wholesale cost: $29.95

2017 Lavender Mint Holiday Box Set

  • Includes: Lavender Mint Shampoo (16 oz.) and Lavender Mint Detangling Spray (8 oz.)
  • Price: $19.95

Wild Ginger Introductory Kit

  • Wild Ginger Shampoo
    • Gently cleanses
    • Adds moisture to skin and coat
    • Revitalizes coat
    • Adds shine
  • Wild Ginger Conditioning Spray
    • Helps hold in moisture
    • Smooths and softens the coat
    • Adds shine
  • Introductory Offer
    • Suggested retail: $9.95 each (regularly $10.95)
  • Wild Ginger Special – Intro Six-Pack (Merchandising Module)
    • Includes Wild Ginger Shampoo (16 oz.), Wild Ginger Shine Spray (8 oz.), sampler folders with three foil packs each, and hang tags with bottle riser
    • Wholesale cost: $29.99

Gallon-Size Bottles

  • Same great John Paul Pet products in larger sizes for added value
  • Price: Wholesale $39.95

John Paul Pet is the authority on pet grooming. The company offers concentrated, quality products at affordable prices for retailers, groomers, and consumers and is dedicated to educating all of its users about its ingredients, benefits, and pet grooming, as a whole. In addition, John Paul Pet is committed to finding rescue and shelter pets forever homes through its charitable work with BarkAID and its own Passionate Animal Lover’s (PALs) program.

To learn more about John Paul Pet’s new offerings, please visit John Paul Pet’s website at For additional product information, images, samples or to set up a meeting at SuperZoo, please contact Liz Lindley at 917.455.1798, or  

About John Paul Pet

Thirty years ago, John Paul DeJoria, co-founder of John Paul Mitchell Systems, revolutionized the professional salon industry by banning animal testing for his line of hair products. John Paul’s in-depth expertise in hair and skin care formulations also led to research in new standards for pet grooming and hygiene, leading to the creation of John Paul Pet shampoos, conditioners, sprays and pet wipes. John Paul Pet actively supports programs benefiting all animals, including Best Friends Animal Society, Morris Animal Foundation, PAWS, the California Wildlife Association, the Humane Society of the United States, as well as numerous Humane Society and SPCA events, pet rescue organizations and pet charities nationwide. For more information, please visit or connect with John Paul Pet on Facebook, Instagram or Twitter.

About SuperZoo

SuperZoo boasts the most buyer participation of any trade show for the pet retail industry in North America, providing pet retail and service professionals with the knowledge and resources they need to be successful. For the seventh consecutive year, SuperZoo has grown in exhibitor space and square footage and has been listed among Trade Show Executive’s “Gold 100” trade events since 2014. Produced by World Pet Association (WPA) the show attracts around 18,000 retailers, product suppliers and service providers at each annual event. WPA is the oldest industry organization, promoting the responsible growth and development of the companion pet and related products and services industry, and works to educate the general public in order to ensure safe and healthy lifestyles for all our animal friends. In addition to producing SuperZoo, WPA is the host of America’s Family Pet Expo, held annually in Costa Mesa, CA, Atlanta Pet Fair & Conference, held in Atlanta, and Aquatic Experience, held in Chicago. 

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Media Contact:
Liz Lindley
877.703.3824 x105

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