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iHeartDogs Funds Over $200,000 to Help Pair Companion Animals with Military Veterans Through Pets & Vets Program

Veteran-owned retailer celebrates new fundraising milestone through sales of impact driven products

Anaheim, California (May 17, 2018), the leading profit for purpose pet goods manufacturer and e-commerce retailer has raised over $200,000 in funds to help pair companion animals with military veterans through their Pets & Vets program.

 Army veteran and Chief Operating Officer Marshall Morris partnered with iHeartDogs CEO, Justin Palmer to evolve iHeartDogs from a Facebook group page in 2014 into a major retailer for pets and pet lovers today. Coming from a military background, Morris combined his dedication to his fellow veterans with Palmer’s passion of supporting shelter animals into a company that would serve both.

 “When I transitioned out of the military I saw a great number of soldiers face another battle off the battlefield as they entered back into civilian life,” says Morris. “While these injuries aren’t visible to the naked eye, PTSD takes a severe toll on those experiencing it as well as their loved ones who live with them. To help combat this, we created our Pets & Vets program.”

 As many as 20% of returning veterans suffer from post traumatic stress disorder. Through a partnership with GreaterGood™, iHeartDogs is able to provide funding through each purchase of their Pets & Vets collection to organizations that pair service dogs and companion animals with veterans.

 “The story behind our Pets & Vets program started with a simple question: How can we serve those who’ve served us?” says Morris. “The impact these animals have on the lives of our vets is undeniable and life changing. When you pair a veteran with a companion animal, miracles happen.”

 Some items from the collection include desert camo paracord bracelets, matching adjustable camo paracord dog collars, rings, watches, shirts, leashes, and more. While these items have been available exclusively online, iHeartDogs is now offering the collection to select retailers. To shop the collection and learn more about Pets & Vets, visit

About iHeartDog is the leading “profit for purpose” pet goods manufacturer and e-commerce retailer, supporting animal shelters and rescue organizations around the nation. Veteran-owned and operated, iHeartDogs was founded in 2014 as a Facebook page inspired by a rescued Siberian Husky named Splash, and has grown to over 20 million online followers and 1 million loyal customers. Through each customer purchase, iHeartDogs is able to fund millions of meals for shelter animals, provide hundreds of thousands of safe toys to shelters and helps fund service and companion animals for veterans. Named one of the nation’s fastest-growing companies by Inc. 500, iHeartDogs runs on the simple belief that every dog matters.

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Media Contact:
Lily Taban

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